We'll explore here some marketing assets of Impossible Foods , especially regarding their ecommerce email marketing strategy.
The datapoints we have collected on their email marketing strategy leads to think that they could definetely improve, especially regarding their Average Spam score, we consider it bad since it's 2,8 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 24 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Impossible Foods team!
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Sendgrid .
On Panoramata, we gather and analyze the entire Impossible Foods email marketing strategy - along with other brands from the Food industry. Amongst their last emails sent, one of them was 'Welcome to Taste Place™!'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 77 on https://buy.impossiblefoods.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.
Average subject length
What about
Impossible Foods
then?
With their average of
24
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Impossible Foods
gets a score of
2.8
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Sendgrid
Most common words
Place - Taste - to - Welcome
Emoji use in subject lines
Most popular emojis
(soon)
(soon)
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Welcome to Taste Place™!
Email from
Impossible Foods
Email from
Impossible Foods
Email from
Impossible Foods
"Fun fact: Impossible™ ""Chicken"" Nuggets Made From Plants were preferred 2 to 1 in a blind taste test with with animal chicken nuggets.* Don't take our word for it though -- try it, if you dare.*Compared to average animal-based manufacturing process production. For more information, please see impossiblefoods.com"
Feed Ad from
Impossible Foods
Impossible™ "Chicken" Nuggets and Impossible™ Sausage Patties Made From Plants have arrived in the UK! Let your mouth make up your mind, and find them at a restaurant near you.
Feed Ad from
Impossible Foods
Delicious, packed with protein, and better for the planet? Impossible™ "Chicken" Nuggets and Impossible™ Sausage Made From Plants have arrived in the UK. Find them at a restaurant near you.
Feed Ad from
Impossible Foods
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
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