Hitch

Marketing Strategy Breakdown

Logo of
Hitch
An overview of
Hitch
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy (some of their
Mailchimp
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Lifestyle
ecommerce industry.

Hitch

- Ecommerce marketing strategy

Emails, SEO, Marketing stack - you're in the right place to access some of the data to understand Hitch ecommerce marketing strategy - and from other brands from the Lifestyle industry.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -2,8 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 40 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Hitch improve their open rate, especially on mobile devices.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Mailchimp (for a long time, the best ESP, from far - especially for small merchants and bloggers - but as soon as you start to scale your ecommerce, this might not be the best choice).

Fun fact - they're using emojis in 75.0% of their emails - the main ones they use are 🌲 🌍 🌊 🙌 💦 🌿.

On Panoramata, we gather and analyze the entire Hitch email marketing strategy - along with other brands from the Lifestyle industry. Amongst their last emails sent, two of them were '🌲The Take Care Bundle: $10 Off + 10X Impact + Free Shipping' and 'Climate Monday Deal: Plant 10🌲+ Save $10 with the Take Care Bundle'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 25 on https://www.carryhitch.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

Recent marketing updates

Email Marketing

Social Advertising

Hitch

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
40.0
characters

What about

Hitch

then?

With their average of

40

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

349.89
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.8
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Hitch

 gets a score of

-2.8

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Mailchimp

Most common words

Why - Giving - Tuesday - is - Together - +

Emoji use in subject lines

75.0
% of subject lines have emojis

Most popular emojis

🌲 - 🌍 - 🌊 - 🙌 - 💦 - 🌿

🌲 - 🌍 - 🌊 - 🙌 - 💦 - 🌿

Fun emoji take, right? What does that mean for their digital marketing strategy? There are emojis that are triggering emotions without having to read tbhe rest of the subject line. The "Happiness" emojis are one of this kind (think about 🤗, 👍, 🥳 or 🎉). For sure, they're helping them connect with their audience on a emotionnal level - and might be part of their branding as well!They're also using environemental/green emojis (such as ♻️, 🌳, 🌿 or 🍃) to actually showcase to their audience that they're driven by this commitment, right from the subject line.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Hitch

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Featured Email Marketing Assets from

Hitch

🌲The Take Care Bundle: $10 Off + 10X Impact + Free Shipping

🌲The Take Care Bundle: $10 Off + 10X Impact + Free Shipping

Email from

Hitch

Climate Monday Deal: Plant 10🌲+ Save $10 with the Take Care Bundle

Climate Monday Deal: Plant 10🌲+ Save $10 with the Take Care Bundle

Email from

Hitch

🌍🌿💦Together You Made This Year Matter

🌍🌿💦Together You Made This Year Matter

Email from

Hitch

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Featured Ads and Paid Media Examples from

Hitch

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Feed Ad from

Hitch

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Hitch

Feed Ad from

Hitch

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Feed Ad from

Hitch

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.carryhitch.com/

Domain Rating

25
This is the overall metric that matters most, as it sets
Hitch
domain SEO authority.

It shows the power of
Hitch
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.carryhitch.com/
, as their domain authority is
25
, their score can be considered under average.

Here, for
https://www.carryhitch.com/
, as their domain authority is
25
, their score can be considered average.

Here, for
https://www.carryhitch.com/
, as their domain authority is
25
, their score can be considered pretty good! 🙌

Here, for
https://www.carryhitch.com/
, as their domain authority is
25
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

0
One of the most important metrics for
Hitch
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
0
) and their Domain Rating.

Total Keywords

0
Why does this matter for
Hitch
SEO strategy? 

This is the total number of keywords where 
Hitch
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

30
The total number of domain who have a link to  
Hitch
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

43
What's a backlink? A link from another domain that redirect to  
Hitch
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

43

Backlinks NoFollow

11

Backlinks Redirect

0

Backlinks Images

6

Backlinks Frame

0

Backlinks Form

0

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Email & SMS marketing monitoring

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Email flows & sequences breakdown

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track discounts

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On several networks, you can see and save the ads published by your competitors, with full history access.

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Landing pages tracking

We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.

growth

Industry-specific Benchmarks

Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.

Softwares and Marketing eCommerce Stack

AWIN

AWIN

Affiliate tracking application.

ads

More details →
Conjured Referrals

Conjured Referrals

Service enables "Refer-A-Friend" style referral programs for eCommerce sites.

widgets

More details →
Customer Privacy Banner

Customer Privacy Banner

Tracking consent banner for EU customers

shop

More details →
Digital Window

Digital Window

Digital Window provides performance marketing solutions. Providing customers with the tools and account management to get the most from their affiliate programmes

analytics

More details →
Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

More details →
MailChimp for Shopify

MailChimp for Shopify

Connect your Shopify store with your MailChimp account.

shop

More details →
Privy for Shopify

Privy for Shopify

Free email popups with exit intent for Shopify.

shop

More details →
Privy

Privy

Tools to grow your email list by using website banners, popups and exit intent.

widgets

More details →
Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

More details →
Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

More details →
Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

More details →
Stamped

Stamped

Loyalty, Ratings and Reviews for ecommerce websites.

Loyalty and Reviews

More details →
Zonos

Zonos

Cross-border eCommerce SaaS solution.

widgets

More details →

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"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
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Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
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in 5'"
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what my competitors are doing
in 30s"
"We offer much more value to our clients"
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Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
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what my competitors are doing
in 30s"
"We offer much more value to our clients"
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on competitors"
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on competitors"
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"
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