There’s a lot to learn from Honest Gum ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.
The datapoints we have collected on their email marketing strategy leads to think that they could definetely improve, especially regarding their Average Spam score, we consider it bad since it's 3,3 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 22 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Honest Gum team!
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Shopify (as main of the emails we tracked were sent directly from Shopify - whether on transactionnal emails or via Shopify Email app).
We display here a overview of Honest Gum email marketing strategy - along with other brands from the Food industry. Amongst their last emails sent, two of them were 'Complete your Purchase' and 'Complete your Purchase'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 6 on https://www.honestgum.com.au/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.
In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.
Average subject length
What about
Honest Gum
then?
With their average of
22
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Honest Gum
gets a score of
3.3
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Shopify
Most common words
Purchase - your - Complete - Purchase - your - Complete
Emoji use in subject lines
Most popular emojis
(soon)
(soon)
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Complete your Purchase
Email from
Honest Gum
Complete your Purchase
Email from
Honest Gum
Email from
Honest Gum
Most people have no idea that the majority of chewing gum contains ACTUAL PLASTIC! 😱 If you already knew that 'gum base' usually means 'synthetic garbage' (aka plastic) then you're in the minority! With our multi award winning chewing gum, you can help both the environment and your body! 🌎 🍃 Sustainable, Biodegradable & Plastic Free! 🍓 Vegan 🐮 Dairy Free 🌾 Gluten Free 🍭 Sugar Free 🇦🇺 Melbourne Based & Australian Owned! 🏆 Award Winning Gum Don't put up with chewing plastic… reduce waste and grab a piece of our guilt-free gum instead 😋 🚚 PLUS we're offering FREE SHIPPING Australia Wide! Try our variety packs and choose your favourite flavour now! 👇
Feed Ad from
Honest Gum
Most people have no idea that the majority of chewing gum contains ACTUAL PLASTIC! 😱 If you already knew that 'gum base' usually means 'synthetic garbage' (aka plastic) then you're in the minority! With our multi award winning chewing gum, you can help both the environment and your body! 🌎 🍃 Sustainable, Biodegradable & Plastic Free! 🍓 Vegan 🐮 Dairy Free 🌾 Gluten Free 🍭 Sugar Free 🇦🇺 Melbourne Based & Australian Owned! 🏆 Award Winning Gum Don't put up with chewing plastic… reduce waste and grab a piece of our guilt-free gum instead 😋 🚚 PLUS we're offering FREE SHIPPING Australia Wide! Try our variety packs and choose your favourite flavour now! 👇
Feed Ad from
Honest Gum
Feed Ad from
Honest Gum
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
We monitor your competitors emails & sms, and organize them for you.
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Google Universal Analytics
The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.
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Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.
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Shopify Conversions
This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.
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Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.
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