You can access here some of the data we collect on honeygrow ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.
They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,3 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 28 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the honeygrow team!
Fun fact - they're using emojis in 83.33% of their emails - the main ones they use are 🎓 🧃 🍯 🤓 🇸 🇺.
We display here a overview of honeygrow email marketing strategy - along with other brands from the Restaurants industry. Amongst their last emails sent, two of them were 'In a galaxy far far away…' and '🎓 Invite us to the party! 🎓'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 57 on https://www.honeygrow.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.
So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.
Average subject length
What about
honeygrow
then?
With their average of
28
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
honeygrow
gets a score of
-3.3
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
(soon)
Most common words
for - our - littlest - fans - Celebrate - the
Emoji use in subject lines
Most popular emojis
🎓 - 🧃 - 🍯 - 🤓 - 🇸 - 🇺
🎓 - 🧃 - 🍯 - 🤓 - 🇸 - 🇺
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
In a galaxy far far away…
Email from
honeygrow
🎓 Invite us to the party! 🎓
Email from
honeygrow
Celebrate 🇺🇸 early with...
Email from
honeygrow
Feed Ad from
honeygrow
Feed Ad from
honeygrow
Feed Ad from
honeygrow
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
We monitor your competitors emails & sms, and organize them for you.
Discover your competitors' lost checkout flow, welcome flow, etc.
Track and save the ads published by your competitors, with full history access.
Instantly see what a brand is doing well and when she's the most active.
We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.
Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.
1 minute signup, no Credit Card required
with Mehdi, our founder
It lays down in a single matrix the key elements you need to consider when shaping your marketing or product strategy. It's a useful thing to keep in mind when you're working on strategic topics, as it helps put ideas and opportunities in perspective. Specifically, it gives you the context you need to consider, what you should double down on, and what you should avoid.
If you track your competitors correctly, you’ll be able to: Identify the best opportunities for your businessUnderstand the main weaknesses you should work onInspire yourself from best practices.
As a marketer, you can get wiser with each passing year. This is especially true if you gain knowledge and understanding of your market and competition by looking back at what happened last year. Do you know that you can get a year's worth of wisdom on a single platform? In this article, we'll show you important techniques you can use to refine your approach and gain a competitive edge regardless of your industry.
