Horace FR
Marketing Strategy Breakdown

Logo of
Horace FR
An overview of
Horace FR
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Klaviyo
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Personal Care
ecommerce industry.

Horace FR
Ecommerce Marketing Strategy

On Panoramata, we gather marketing data on DTC Ecommerce brands. On this page, we freely make some of this data available for Horace FR.

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,4 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 24 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Horace FR team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 17.69% of their emails - the main ones they use are 🌞 ⏰ ✌ 🚨 ⭐ 💙.

On Panoramata, we gather and analyze the entire Horace FR email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'À ne pas reproduire à la maison !' and 'Dites bye aux cheveux gras'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 50 on https://horace.co/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

Recent marketing updates

Email Marketing

Social Advertising

Horace FR
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
24.0
characters

What about

Horace FR

then?

With their average of

24

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

849.35
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.4
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Horace FR

 gets a score of

-1.4

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Aaaaaah... - Looks - : - Déodorant - SOS - nouvelle

Emoji use in subject lines

17.69
% of subject lines have emojis

Most popular emojis

🌞 - ⏰ - ✌ - 🚨 - ⭐ - 💙

🌞 - ⏰ - ✌ - 🚨 - ⭐ - 💙

We love emoji here, and we sometimes do emoji benchmarks - for a specific brand or an industry, just to check the best practices. Here, what would we say? First, love. They're using emojis that shows a clear preference or choice - could on a product, a usage, etc. These are emojis that are expressing what we're calling "Preferred choice". For example, these emojis could be ⭐, ✨, ❤️, 💖, 😍 or 😻.Amongst their emoji usage, we can see they're using what we call here "Important Alert emojis" (for example, 🚨, ⚡, 📣, 💥, ❗ or 🔥). These emojis are here for one clear reason: highlight the email subject in the subscriber inbox. It clearly states that the audience should open the email, because there's something important happenning.And finally, we can see that they're using what we're calling Scarcity emojis (for instance, ⏰, ⌛, 😱 or 💸). They're mostly used to trigger a instant reaction of action, for instance for time-based promotions.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Horace FR

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Featured Email Marketing Assets from

Horace FR

À ne pas reproduire à la maison !

À ne pas reproduire à la maison !

Email from

Horace FR

Dites bye aux cheveux gras

Dites bye aux cheveux gras

Email from

Horace FR

Mini mini mini !

Mini mini mini !

Email from

Horace FR

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Featured Ads and Paid Media Examples from

Horace FR

Horace FR
Horace FR

Notre sérum anti-chute ralentit la chute de cheveux, stimule la repousse et les rend plus denses. Tout ça en 2 mois. Une bonne nouvelle pour vos cheveux !

Voici notre sérum anti-chute !

Voici notre sérum anti-chute !

Feed Ad from

Horace FR

Horace FR
Horace FR

Offrez à votre peau les soins qu'elle mérite avec notre kit visage.Il contient une routine complète pour une mine éclatante.

Le trio peau nette

Le trio peau nette

Feed Ad from

Horace FR

Horace FR
Horace FR

Notre sérum anti-chute ralentit la chute de cheveux, stimule la repousse et les rend plus denses. Tout ça en 2 mois. Une bonne nouvelle pour vos cheveux !

Feed Ad from

Horace FR

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://horace.co/

Domain Rating

50
This is the overall metric that matters most, as it sets
Horace FR
domain SEO authority.

It shows the power of
Horace FR
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://horace.co/
, as their domain authority is
50
, their score can be considered under average.

Here, for
https://horace.co/
, as their domain authority is
50
, their score can be considered average.

Here, for
https://horace.co/
, as their domain authority is
50
, their score can be considered pretty good! 🙌

Here, for
https://horace.co/
, as their domain authority is
50
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

64896
One of the most important metrics for
Horace FR
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
39153
) and their Domain Rating.

Total Keywords

39153
Why does this matter for
Horace FR
SEO strategy? 

This is the total number of keywords where 
Horace FR
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1000
The total number of domain who have a link to  
Horace FR
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

7359
What's a backlink? A link from another domain that redirect to  
Horace FR
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

7269

Backlinks NoFollow

2241

Backlinks Redirect

32

Backlinks Images

1672

Backlinks Frame

58

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

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AB Tasty

French based A/B testing solution.

analytics

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Algolia

Algolia

Algolia's Search API makes it possible to deliver a search experience in your apps & websites.

widgets

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Affilae

Affilae

Affiliate tracking platform.

analytics

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Amplitude

Amplitude

Mobile analytics platform.

analytics

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Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

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Chatra

Chatra

Live chat software for websites.

widgets

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Facebook Pixel

Facebook Pixel

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analytics

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Friendbuy

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A referral marketing optimization service.

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Google Analytics Classic

Google Analytics Classic

Classic Google Analytics - sites that are using non-universal analytics code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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Instagram API

Instagram API

This website makes calls to the Instagram API.

widgets

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Intercom Mail

Intercom Mail

Intercom CRM can send emails on behalf of this domain.

mx

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

More details →

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Horace FR

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