Itch
Marketing Strategy Breakdown

Logo of
Itch
An overview of
Itch
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
(soon)
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Pet
ecommerce industry.

Itch
Ecommerce Marketing Strategy

You're looking for Email Ecommerce Marketing data for Itch? You're in the right place!

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -4 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 33 characters, they're doing just ok! Itch could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

We display here a overview of Itch email marketing strategy - along with other brands from the Pet industry. Amongst their last emails sent, two of them were 'Introducing Best in Show' and 'Don't let Your Pet get 'ticked' off…'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 37 on https://www.itchpet.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

Recent marketing updates

Email Marketing

Social Advertising

Itch
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
33.0
characters

What about

Itch

then?

With their average of

33

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

903.08
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-4.0
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Itch

 gets a score of

-4.0

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

year - Did - somebody - say - Thanks - the

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Itch

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Featured Email Marketing Assets from

Itch

Introducing Best in Show

Introducing Best in Show

Email from

Itch

Don't let Your Pet get 'ticked' off…

Don't let Your Pet get 'ticked' off…

Email from

Itch

Avoid double trouble this peak flea season!

Avoid double trouble this peak flea season!

Email from

Itch

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Featured Ads and Paid Media Examples from

Itch

Itch
Itch

From fighting fleas to filling bellies, Itch makes it easier than ever to keep your pets happy, healthy and full of beans! 🐱🐶 Our flea protection packs take care of fleas, ticks and lice, are tailored to your pet and delivered exactly when you need them - so you never miss a treatment. 📦 Plus, Itch Flea subscribers get 24/7, unlimited free veterinary advice, worth £90/year. Two out of three cases are solved with a video call, so take the stress off your pet with expert care they won't have to leave their bed for. 💤

Feed Ad from

Itch

Itch
Itch

From fighting fleas to filling bellies, Itch makes it easier than ever to keep your pets happy, healthy and full of beans! 🐱🐶 Our flea protection packs take care of fleas, ticks and lice, are tailored to your pet and delivered exactly when you need them - so you never miss a treatment. 📦 Plus, Itch Flea subscribers get 24/7, unlimited free veterinary advice, worth £90/year. Two out of three cases are solved with a video call, so take the stress off your pet with expert care they won't have to leave their bed for. 💤

Feed Ad from

Itch

Itch
Itch

It only takes one flea to start an infestation in your home and fleas are a problem you definitely do not need right now! Itch makes it simple to stay flea-free forever! Our team of flea fanatics have teamed up with experienced vets to develop our gold standard flea treatment. ✅ Personalised For Your Pet ✅ No Contact Delivery ✅ Straight To Your Door We send the right dose at the right time, personalised for your pet and delivered straight through your letterbox! Don't sweat the small stuff, let Itch take care of it. Visit: www.itchpet.com to find out more!

Feed Ad from

Itch

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.itchpet.com/

Domain Rating

37
This is the overall metric that matters most, as it sets
Itch
domain SEO authority.

It shows the power of
Itch
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.itchpet.com/
, as their domain authority is
37
, their score can be considered under average.

Here, for
https://www.itchpet.com/
, as their domain authority is
37
, their score can be considered average.

Here, for
https://www.itchpet.com/
, as their domain authority is
37
, their score can be considered pretty good! 🙌

Here, for
https://www.itchpet.com/
, as their domain authority is
37
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

5036
One of the most important metrics for
Itch
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
3022
) and their Domain Rating.

Total Keywords

3022
Why does this matter for
Itch
SEO strategy? 

This is the total number of keywords where 
Itch
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

552
The total number of domain who have a link to  
Itch
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
Itch
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

0

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

Affiliate Window

Affiliate Window

The webpage has affiliate window based affiliate links - now known as AWIN.

ads

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AWIN

AWIN

Affiliate tracking application.

ads

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Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

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Digital Window

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Digital Window provides performance marketing solutions. Providing customers with the tools and account management to get the most from their affiliate programmes

analytics

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Hubspot

Hubspot

Hubspot provides marketing information and leads via inbounding marketing software.

analytics

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Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Microsoft Advertising

Microsoft Advertising

Microsoft Advertising delivers advertising impact through world-class partnership services, including innovative programs, knowledge sharing, and planning and service excellence.

ads

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Outbrain

Outbrain

Outbrain provides content engagement by linking to other articles.

ads

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Outbrain Pixel

Outbrain Pixel

Outbrain advertising pixel.

ads

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Pinterest Conversion Tracking

Pinterest Conversion Tracking

Tag that allows you to track actions people take on your website after viewing your Promoted Pin.

analytics

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Related Industries

Pet Supplies

brands overview

Pet supplies are also a large portion of the Pet market.  It includes treats, toys, supplements, grooming essentials, collars and tags, cages, beds, etc. – all for the welfare and wellness of our pet buddies.

Pet Supplies
brands →

Pet

brands overview

The Pet industry consists of many significant branches. Pet food and treats, pet supplies and accessories, pet services like vet care, pet insurance, etc.  These industries rake in millions of dollars each year. 

Pet
brands →

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