Joi

Marketing Strategy Breakdown

Logo of
Joi
An overview of
Joi
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Personal Care
ecommerce industry.

Joi

- Ecommerce marketing strategy

You're looking for Email Ecommerce Marketing data for Joi? You're in the right place!

The datapoints we have collected on their email marketing strategy leads to think that they could definetely improve, especially regarding their Average Spam score, we consider it bad since it's 3,5 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 24 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Joi team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

On Panoramata, we gather and analyze the entire Joi email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Forgetting something?' and 'Got Nut Base?'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 10 on https://www.shopjoi.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Recent marketing updates

Email Marketing

Social Advertising

Joi

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
24.0
characters

What about

Joi

then?

With their average of

24

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

948.98
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
3.5
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Joi

 gets a score of

3.5

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

us - to - you - Forgetting - Got - something

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Joi

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Featured Email Marketing Assets from

Joi

Forgetting something?

Forgetting something?

Email from

Joi

Got Nut Base?

Got Nut Base?

Email from

Joi

Email from

Joi

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Featured Ads and Paid Media Examples from

Joi

Joi
Joi

Feed Ad from

Joi

Joi
Joi

Feed Ad from

Joi

Joi
Joi

Feed Ad from

Joi

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.shopjoi.com/

Domain Rating

10
This is the overall metric that matters most, as it sets
Joi
domain SEO authority.

It shows the power of
Joi
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.shopjoi.com/
, as their domain authority is
10
, their score can be considered under average.

Here, for
https://www.shopjoi.com/
, as their domain authority is
10
, their score can be considered average.

Here, for
https://www.shopjoi.com/
, as their domain authority is
10
, their score can be considered pretty good! 🙌

Here, for
https://www.shopjoi.com/
, as their domain authority is
10
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

1177
One of the most important metrics for
Joi
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
454
) and their Domain Rating.

Total Keywords

454
Why does this matter for
Joi
SEO strategy? 

This is the total number of keywords where 
Joi
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

4
The total number of domain who have a link to  
Joi
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

129
What's a backlink? A link from another domain that redirect to  
Joi
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

129

Backlinks NoFollow

88

Backlinks Redirect

0

Backlinks Images

12

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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HulkApps FormBuilder

HulkApps FormBuilder

Tool for creating contact forms in Shopify.

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HulkApps

Shopify apps builder.

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Judge Me

Fully-featured widget to collect and display product reviews for eCommerce.

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MailChimp for Shopify

MailChimp for Shopify

Connect your Shopify store with your MailChimp account.

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Top Level eCommerce Marketing Automation platform

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Easily sell subscriptions on your Shopify store.

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

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Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

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Shopify Product Reviews

Shopify Product Reviews

Product reviews plugin from Shopify for Shopify sites.

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