On Panoramata, we gather marketing data on DTC Ecommerce brands. On this page, we freely make some of this data available for Kabo.
They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -3,6 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 44 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).
Fun fact - they're using emojis in 44800% of their emails - the main ones they use are 🐶 🍀 💋 💕 🐾 ❤️.
We display here a overview of Kabo email marketing strategy - along with other brands from the Pet industry. Amongst their last emails sent, two of them were '🍀LAST CHANCE TO GET 99% OFF 🍀' and 'We've cooked up a super special deal for National Puppy Day!'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 40 on https://kabo.co/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.
In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.
Average subject length
What about
Kabo
then?
With their average of
44
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Kabo
gets a score of
-3.6
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Klaviyo
Most common words
dogs? - Order - today - get - What - gift
Emoji use in subject lines
Most popular emojis
🐶 - 🍀 - 💋 - 💕 - 🐾 - ❤️
🐶 - 🍀 - 💋 - 💕 - 🐾 - ❤️
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
🍀LAST CHANCE TO GET 99% OFF 🍀
Email from
Kabo
We've cooked up a super special deal for National Puppy Day!
Email from
Kabo
times running out!
Email from
Kabo
Does your pup have a sensitive stomach? Having trouble finding something they'll eat? Kabo Fresh Dog Food is recommended by Canadian vets to keep your pup happy and healthy!Get 50% off your first order with code DOODLE50 🐶
Feed Ad from
Kabo
"We have been feeding Kabo to our 3 year old chihuahua for about 3 months now and she loves it. We tried a few different foods for her and she always ended up with eating issues - either she didn't like it or she wasn't digesting it well.From day 1 she has loved her Kabo food. She has a preference for the chicken but we alternate with the beef occasionally for variety. The convenience of having it delivered to our door is also awesome.I highly recommend Kabo. Their food is great, well packaged and it feels good knowing our dog is eating well."- Laura P. (Montreal, QC) ⭐⭐⭐⭐
Feed Ad from
Kabo
"Scotch, my Chihuahua was getting finicky with his food I kept adding toppers and still and on top of it all he was shedding I knew his food was the cause and then came KABO what a relief everything is just great, the shedding stopped and the bowl is sooo clean. Such a great experience working with this fantastic and so reliable company."- Nicole D. (Pickering, ON) ⭐⭐⭐⭐⭐
Feed Ad from
Kabo
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
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