Emails, SEO, Marketing stack - you're in the right place to access some of the data to understand La Prairie ecommerce marketing strategy - and from other brands from the Personal Care industry.
They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,6 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 35 characters, they're doing just ok! La Prairie could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.
We display here a overview of La Prairie email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'A magical encounter' and 'Carla Chan x La Prairie at Frieze New York'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 70 on https://www.laprairie.com/en-int/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.
Average subject length
What about
La Prairie
then?
With their average of
35
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
La Prairie
gets a score of
-2.6
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
(soon)
Most common words
Day - Skincare - guide: - how - Experience - reaches
Emoji use in subject lines
Most popular emojis
(soon)
(soon)
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
A magical encounter
Email from
La Prairie
Carla Chan x La Prairie at Frieze New York
Email from
La Prairie
Skincare guide: how to capture radiance on your skin.
Email from
La Prairie
시간을 초월한 아름다움을 선사하는 스위스 럭셔리 하우스, 라프레리의 '아트 오브 퍼펙션' 비스포크 뷰티 컨설테이션으로 초대합니다. 라프레리 스킨케어 전문 뷰티 어드바이저가 추천하는 산뜻한 여름 스킨케어를 위한 맞춤 리추얼을 경험해보세요. 라프레리 카카오톡 채널 추가 후, 라프레리 뷰티 컨설테이션을 지금 예약해보세요. #라프레리 #LAPRAIRIE #아트오브퍼펙션 #뷰티컨설테이션 #썸머스킨케어 #라프레리스킨캐비아
Feed Ad from
La Prairie
Start your La Prairie journey with a complimentary skin consultation and deluxe sample.
Feed Ad from
La Prairie
Start your La Prairie journey with a complimentary skin consultation and deluxe sample.
Feed Ad from
La Prairie
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
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