Laird Superfood
Marketing Strategy Breakdown

Logo of
Laird Superfood
An overview of
Laird Superfood
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Klaviyo
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Food
ecommerce industry.

Laird Superfood
Ecommerce Marketing Strategy

There’s a lot to learn from Laird Superfood ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,7 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 35 characters, they're doing just ok! Laird Superfood could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 44.0% of their emails - the main ones they use are ⏰ 🔥 🎉 🌟 🤩 🌴.

On Panoramata, we gather and analyze the entire Laird Superfood email marketing strategy - along with other brands from the Food industry. Amongst their last emails sent, two of them were '⏰ Final Hours ⏰ To Save Sitewide' and 'We've Got A 🎉Surprise🎉 For You!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 57 on https://lairdsuperfood.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

Recent marketing updates

Email Marketing

Social Advertising

Laird Superfood
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
35.0
characters

What about

Laird Superfood

then?

With their average of

35

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2413.79
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.7
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Laird Superfood

 gets a score of

-3.7

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

World - The - Perfect - Camping - Our - Today

Emoji use in subject lines

44.0
% of subject lines have emojis

Most popular emojis

⏰ - 🔥 - 🎉 - 🌟 - 🤩 - 🌴

⏰ - 🔥 - 🎉 - 🌟 - 🤩 - 🌴

Yes, these emojis are pretty. But what are their usage telling us? There are various way to improve your open rate - and using what we call here "Important Alert" emojis are clearly a good choice. That's always what they're regularly doing - we can see that they are regurarly using emojis such as 🚨, ⚡, 📣, 💥, ❗ or 🔥 to drive engagement towards their email marketing strategyTo improve their open rates, they're using the kind of emojis that triggers interest, because it shows that the brand provides unique/interesting value. This is done through these emojis: 👀, 🌟, 🤩, 💫 or 💎. It shows curiosity, unicity and demonstrates clear interest.There are emojis that are triggering emotions without having to read tbhe rest of the subject line. The "Happiness" emojis are one of this kind (think about 🤗, 👍, 🥳 or 🎉). For sure, they're helping them connect with their audience on a emotionnal level - and might be part of their branding as well!And finally, we can see that they're using what we're calling Scarcity emojis (for instance, ⏰, ⌛, 😱 or 💸). They're mostly used to trigger a instant reaction of action, for instance for time-based promotions.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Laird Superfood

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Featured Email Marketing Assets from

Laird Superfood

⏰ Final Hours ⏰  To Save Sitewide

⏰ Final Hours ⏰ To Save Sitewide

Email from

Laird Superfood

We've Got A 🎉Surprise🎉 For You!

We've Got A 🎉Surprise🎉 For You!

Email from

Laird Superfood

The *real* real. 😉

The *real* real. 😉

Email from

Laird Superfood

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Featured Ads and Paid Media Examples from

Laird Superfood

Laird Superfood
Laird Superfood

It only takes hot water to make our ready-to-enjoy superfood latte at home or on the go — seriously! Savor a blend of premium and fueling ingredients every morning without the long and expensive trip to the coffee shop.

Feed Ad from

Laird Superfood

Laird Superfood
Laird Superfood

Introducing Bright Cups, the eco-friendlier way to enjoy our functional coffee with your convenient, single-serve brewing machine.

Feed Ad from

Laird Superfood

Laird Superfood
Laird Superfood

Feed Ad from

Laird Superfood

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://lairdsuperfood.com/

Domain Rating

57
This is the overall metric that matters most, as it sets
Laird Superfood
domain SEO authority.

It shows the power of
Laird Superfood
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://lairdsuperfood.com/
, as their domain authority is
57
, their score can be considered under average.

Here, for
https://lairdsuperfood.com/
, as their domain authority is
57
, their score can be considered average.

Here, for
https://lairdsuperfood.com/
, as their domain authority is
57
, their score can be considered pretty good! 🙌

Here, for
https://lairdsuperfood.com/
, as their domain authority is
57
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

21201
One of the most important metrics for
Laird Superfood
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
7311
) and their Domain Rating.

Total Keywords

7311
Why does this matter for
Laird Superfood
SEO strategy? 

This is the total number of keywords where 
Laird Superfood
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

2028
The total number of domain who have a link to  
Laird Superfood
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
Laird Superfood
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

0

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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