Bokksu

Marketing Strategy Breakdown

Logo of
Bokksu
An overview of
Bokksu
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Food
ecommerce industry.

Bokksu

- Ecommerce marketing strategy

Here are some marketing takeaways for Bokksu.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -2,7 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 37 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Bokksu improve their open rate, especially on mobile devices.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 52.54% of their emails - the main ones they use are 🌸 🎁 🍓 🍿 🍬 💓.

We display here a overview of Bokksu email marketing strategy - along with other brands from the Food industry. Amongst their last emails sent, two of them were '⚠️SAVE OUR SNACKS⚠️' and 'Help Us Improve Bokksu!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 62 on https://www.bokksu.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

Recent marketing updates

Email Marketing

Social Advertising

Bokksu

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
37.0
characters

What about

Bokksu

then?

With their average of

37

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

747.83
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.7
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Bokksu

 gets a score of

-2.7

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

The - Wooden - Box - You - Happy - are

Emoji use in subject lines

52.54
% of subject lines have emojis

Most popular emojis

🌸 - 🎁 - 🍓 - 🍿 - 🍬 - 💓

🌸 - 🎁 - 🍓 - 🍿 - 🍬 - 💓

Emojis are now a way to express emotions - and send a message - to your audience. What are they trying to express here? First, love. They're using emojis that shows a clear preference or choice - could on a product, a usage, etc. These are emojis that are expressing what we're calling "Preferred choice". For example, these emojis could be ⭐, ✨, ❤️, 💖, 😍 or 😻.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

Need more insights?
Unlock everything about

Bokksu

with Panoramata

Featured Email Marketing Assets from

Bokksu

⚠️SAVE OUR SNACKS⚠️

⚠️SAVE OUR SNACKS⚠️

Email from

Bokksu

Help Us Improve Bokksu!

Help Us Improve Bokksu!

Email from

Bokksu

⌛ Last Chance: Final Hours for 50% Off Market!

⌛ Last Chance: Final Hours for 50% Off Market!

Email from

Bokksu

Looking for ecommerce marketing inspiration? Subscribe to our newsletter!

Get 104 Email Marketing Ideas for free

We'll never send you spam. Never.

Featured Ads and Paid Media Examples from

Bokksu

Bokksu
Bokksu

Feed Ad from

Bokksu

Bokksu
Bokksu

Feed Ad from

Bokksu

Bokksu
Bokksu

Feed Ad from

Bokksu

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.bokksu.com/

Domain Rating

62
This is the overall metric that matters most, as it sets
Bokksu
domain SEO authority.

It shows the power of
Bokksu
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.bokksu.com/
, as their domain authority is
62
, their score can be considered under average.

Here, for
https://www.bokksu.com/
, as their domain authority is
62
, their score can be considered average.

Here, for
https://www.bokksu.com/
, as their domain authority is
62
, their score can be considered pretty good! 🙌

Here, for
https://www.bokksu.com/
, as their domain authority is
62
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

111464
One of the most important metrics for
Bokksu
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
60747
) and their Domain Rating.

Total Keywords

60747
Why does this matter for
Bokksu
SEO strategy? 

This is the total number of keywords where 
Bokksu
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

658
The total number of domain who have a link to  
Bokksu
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

19977
What's a backlink? A link from another domain that redirect to  
Bokksu
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

19446

Backlinks NoFollow

5107

Backlinks Redirect

211

Backlinks Images

1418

Backlinks Frame

2

Backlinks Form

312

Next live session: How To Prepare Your Marketing for Christmas & New Year

Upcoming Learning Session - Online Webinar - 13th Nov.
Join us for an exclusive event where you’ll get best practices for your Christmas & New Year marketing strategy! Whether you have 6 months to prep or 6 days to create and launch campaigns, there’s something here for you to learn! 🎉

With Panoramata, get your competitive advantage for e-commerce marketing, delivered in your dashboard and to your inbox*

*20 times faster than it would take to gather this information yourself

Email & SMS marketing monitoring

We monitor your competitors emails & sms, and organize them for you.

Email flows & sequences breakdown

Discover your competitors' lost checkout flow, welcome flow, etc.

track discounts

Ads monitoring

On several networks, you can see and save the ads published by your competitors, with full history access.

Brand profiles and Calendar View

Instantly see what a brand is doing well and when she's the most active.

Landing pages tracking

We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.

growth

Industry-specific Benchmarks

Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.

Softwares and Marketing eCommerce Stack

Attentive

Attentive

Personalized mobile messaging platform.

analytics

More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

More details →
Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

More details →
Podsights

Podsights

Podsights advertising tool.

ads

More details →
pushowl

pushowl

Push notifications to customers even after they have left your store.

shop

More details →
Recharge Payments

Recharge Payments

Easily sell subscriptions on your Shopify store.

payment

More details →
route

route

Shipping protection for merchants.

shipping

More details →
Refersion

Refersion

Affiliate tracking management program.

ads

More details →
QuadPay

QuadPay

Buy now pay later system - now owned by ZipPay.

payment

More details →
Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

More details →
Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

More details →
Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

More details →
Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

More details →
Snap Pixel

Snap Pixel

With the Snap Pixel, advertisers can track their customers journey. Snapchat Ads.

ads

More details →
Shogun

Shogun

Build custom pages with a drag and drop visual editor and use tools to boost store performance.

shop

More details →
Snap Pixel for Shopify

Snap Pixel for Shopify

Snapchat Ads App makes it possible to create ads and set-up campaigns on Snapchat for products.

shop

More details →
Yottaa

Yottaa

Online user experience optimization service.

analytics

More details →
Yotpo

Yotpo

A social widget for customers to read and write reviews. Yotpo is an eCommerce marketing platform with solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing.

widgets

More details →

Discover the best way to track brands (like

Bokksu

) in one single platform

Monitor automatically your e-commerce competitors' digital marketing strategy and access unlimited inspiration. Track newsletters, flows, ads, landing pages, SMS, tech stack and much more. Save more than 20 hours/mo.

Let us spy for you so you can invest your time strategizing and creating new campaigns, rather on checking what your competitors are doing.

See how Panoramata works:

Get Started for Free

1 minute signup, no Credit Card required

mehdi, founder of panoramata
Book a Demo

with Mehdi, our founder

★★★★★

"I'msaving a day a week.
I don't miss anything anymore and don't have to think about tracking competitors."
★★★★★

"It's crazy good and easy to use, we can track everything! I feel like a Sherlock Holmes for emails, ads & landings"
★★★★★

"It's way easier to plan my content calendareven for events such as Christmas or Black Friday"

What our customers say

Join 1,000+ ecommerce companies & start tracking your competitors instantly in one place.
"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"

Ready to dive in?
Get started today.

More brands you could track today on Panoramata

Home Dough

Food

More details →

Brightland

Food

More details →

Lay's - EN

Food

More details →

The Kombucha Shop

Food

More details →

Monsieur Petisco

Food

More details →

Outdoor Provisions

Food

More details →

Related Insights

40 Discount & Promotion Ideas for eCommerce Brands (with Examples)

Are you looking for discount email ideas, promotion ideas, email marketing ideas for sales or promotions?

Marketing
40 Discount & Promotion Ideas for eCommerce Brands (with Examples)

Food Industry Email Subject Line Inspiration to Drive Opens

Though food is a primary need and always a must-buy, food brands still need to work hard to gain customers and their loyalty. Same is true when creating newsletters to send to the audience. The email should be as enticing as the food you offer. 

Marketing
Food Industry Email Subject Line Inspiration to Drive Opens

What You Can Spy on Your Competitors (And What To Do About It)

All brands worth their salt have competitors. Thanks to them, you can improve your products and branding and even make the customer journey better for your target market. What information can you get from competitors and what should you do about them?

Marketing
What You Can Spy on Your Competitors (And What To Do About It)

Best Websites for Email Design Inspiration in 2023

Are you staring at a blank slate when it comes to email design? Email marketing is critical for eCommerce marketing.

Marketing
Best Websites for Email Design Inspiration in 2023

How to Build Ecommerce Backlinks and Increase Link Building

Imagine if every click on the internet could lead directly to your Ecommerce store, every link a pathway to increased sales and visibility. It's not just a dream – it's the power of effective Ecommerce backlinking. In this article, we'll uncover the secrets to building e-commerce backlinks that pack a punch. 

Marketing
How to Build Ecommerce Backlinks and Increase Link Building

Related Industries

Snacks

brands overview

Snacks are typical food to enjoy between meals in general, but you can consume them at any time during the day. Many people snack at least once during the course of a day, and there are several reasons why. The most common scenario is that our stomachs start growling a few hours after our last meal.

Snacks
brands →

Food

brands overview

Food
brands →

Ready to dive in?
Get started today.