Theo Chocolate
Marketing Strategy Breakdown

Logo of
Theo Chocolate
An overview of
Theo Chocolate
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Klaviyo
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Food
ecommerce industry.

Theo Chocolate
Ecommerce Marketing Strategy

Emails, SEO, Marketing stack - you're in the right place to access some of the data to understand Theo Chocolate ecommerce marketing strategy - and from other brands from the Food industry.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,2 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 30 characters, they're doing just ok! Theo Chocolate could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 50.0% of their emails - the main ones they use are 💛 🎁 ☀️ 🎓 🐝 🚨.

On Panoramata, we gather and analyze the entire Theo Chocolate email marketing strategy - along with other brands from the Food industry. Amongst their last emails sent, two of them were 'Stock Up For Summer!' and 'Are You S'mores Ready?'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 68 on https://theochocolate.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

Recent marketing updates

Email Marketing

Social Advertising

Theo Chocolate
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
30.0
characters

What about

Theo Chocolate

then?

With their average of

30

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1380.35
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.2
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Theo Chocolate

 gets a score of

-3.2

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

We're - Buzzing - About - This - 20% - Picks

Emoji use in subject lines

50.0
% of subject lines have emojis

Most popular emojis

💛 - 🎁 - ☀️ - 🎓 - 🐝 - 🚨

💛 - 🎁 - ☀️ - 🎓 - 🐝 - 🚨

What does it say about their email marketing strategy - especially on their subject lines? First thing we notice is the usage of a Preferred choice emoji. What's this? Well, for us, it's an emoji that actually shows a clear choice/appreciation for the customer, and drive social proof. For example, it could be one of these emojis: ⭐, ✨, ❤️, 💖, 😍 or 😻.Notice the emoji that shouts "This is an important email!". Right ? This kind of emojis (like 🚨, ⚡, 📣, 💥, ❗ or 🔥) are the ones that are there to highlight that there's something important here. It could be a discount, a news, a launch, whatever - this kind of subject line drives engagement and boost open rates.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Theo Chocolate

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Featured Email Marketing Assets from

Theo Chocolate

Stock Up For Summer!

Stock Up For Summer!

Email from

Theo Chocolate

Are You S'mores Ready?

Are You S'mores Ready?

Email from

Theo Chocolate

🏆 Show Dad He's #1

🏆 Show Dad He's #1

Email from

Theo Chocolate

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Featured Ads and Paid Media Examples from

Theo Chocolate

Theo Chocolate
Theo Chocolate

Your day deserves more deliciousness - and our organic & fair trade chocolate creations are the perfect way to find it

Made From Scratch 🍫

Made From Scratch 🍫

Feed Ad from

Theo Chocolate

Theo Chocolate
Theo Chocolate

In the mood for something delicious? 🍫

Theo Salted Toffee Single Bar

Theo Salted Toffee Single Bar

Feed Ad from

Theo Chocolate

Theo Chocolate
Theo Chocolate

Still in the mood for something delicious? 🍫

Theo Sea Salt 12-Pack

Theo Sea Salt 12-Pack

Feed Ad from

Theo Chocolate

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://theochocolate.com/

Domain Rating

68
This is the overall metric that matters most, as it sets
Theo Chocolate
domain SEO authority.

It shows the power of
Theo Chocolate
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://theochocolate.com/
, as their domain authority is
68
, their score can be considered under average.

Here, for
https://theochocolate.com/
, as their domain authority is
68
, their score can be considered average.

Here, for
https://theochocolate.com/
, as their domain authority is
68
, their score can be considered pretty good! 🙌

Here, for
https://theochocolate.com/
, as their domain authority is
68
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

17708
One of the most important metrics for
Theo Chocolate
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
5433
) and their Domain Rating.

Total Keywords

5433
Why does this matter for
Theo Chocolate
SEO strategy? 

This is the total number of keywords where 
Theo Chocolate
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

4199
The total number of domain who have a link to  
Theo Chocolate
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
Theo Chocolate
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

0

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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