On Panoramata, we gather marketing data on DTC Ecommerce brands. On this page, we freely make some of this data available for Loisirs Enchères.
Their ecommerce email marketing strategy seems to be ok, regarding some of the datapoints we collected (we display some here, but not all of them). On average for every brand within the platform, we gather an Email Performance Score. For instance, regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 36 characters, they're doing just ok! Loisirs Enchères could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.
On Panoramata, we gather and analyze the entire Loisirs Enchères email marketing strategy - along with other brands from the Accessories industry. Amongst their last emails sent, two of them were 'Avez-vous une âme de négociateur ?' and 'Vivez au rythme des bonnes affaires !'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 51 on https://www.loisirsencheres.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.
In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.
Average subject length
What about
Loisirs Enchères
then?
With their average of
36
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Loisirs Enchères
gets a score of
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
(soon)
Most common words
offres - n - attendent - que - Découvrez - Vivez
Emoji use in subject lines
Most popular emojis
(soon)
(soon)
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Avez-vous une âme de négociateur ?
Email from
Loisirs Enchères
Vivez au rythme des bonnes affaires !
Email from
Loisirs Enchères
Laissez parler votre âme de négociateur !
Email from
Loisirs Enchères
Feed Ad from
Loisirs Enchères
Feed Ad from
Loisirs Enchères
Feed Ad from
Loisirs Enchères
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
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