Lucky Brand
Marketing Strategy Breakdown

Logo of
Lucky Brand
An overview of
Lucky Brand
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Bluecore
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Fashion
ecommerce industry.

Lucky Brand
Ecommerce Marketing Strategy

You're looking for Email Ecommerce Marketing data for Lucky Brand? You're in the right place!

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,7 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 29 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the Lucky Brand team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Bluecore .

Fun fact - they're using emojis in 3.57% of their emails - the main ones they use are ⏰.

We display here a overview of Lucky Brand email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'New Styles: Up To 50% Off!' and 'The Father's Day Shop Is Open'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 71 on https://www.luckybrand.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

Recent marketing updates

Email Marketing

Social Advertising

Lucky Brand
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
29.0
characters

What about

Lucky Brand

then?

With their average of

29

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1832.18
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.7
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Lucky Brand

 gets a score of

-3.7

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Bluecore

Most common words

#ERROR!

Emoji use in subject lines

3.57
% of subject lines have emojis

Most popular emojis

Emojis could be a key part of your email strategy - to drive open rate, but they can also be part of your branding. Here, what can we say? And - one of the most important part of managing your open rate - they also use Scarcity emojis (like ⏰, ⌛, 😱 or 💸) in their subject lines. Usually this is done for promotions emails - or time sensitive actions.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Lucky Brand

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Featured Email Marketing Assets from

Lucky Brand

New Styles: Up To 50% Off!

New Styles: Up To 50% Off!

Email from

Lucky Brand

The Father's Day Shop Is Open

The Father's Day Shop Is Open

Email from

Lucky Brand

Summer Denim 30% OFF

Summer Denim 30% OFF

Email from

Lucky Brand

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Featured Ads and Paid Media Examples from

Lucky Brand

Lucky Brand
Lucky Brand

Feed Ad from

Lucky Brand

Lucky Brand
Lucky Brand

Feed Ad from

Lucky Brand

Lucky Brand
Lucky Brand

Feed Ad from

Lucky Brand

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.luckybrand.com/

Domain Rating

71
This is the overall metric that matters most, as it sets
Lucky Brand
domain SEO authority.

It shows the power of
Lucky Brand
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.luckybrand.com/
, as their domain authority is
71
, their score can be considered under average.

Here, for
https://www.luckybrand.com/
, as their domain authority is
71
, their score can be considered average.

Here, for
https://www.luckybrand.com/
, as their domain authority is
71
, their score can be considered pretty good! 🙌

Here, for
https://www.luckybrand.com/
, as their domain authority is
71
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

399790
One of the most important metrics for
Lucky Brand
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
88899
) and their Domain Rating.

Total Keywords

88899
Why does this matter for
Lucky Brand
SEO strategy? 

This is the total number of keywords where 
Lucky Brand
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

6568
The total number of domain who have a link to  
Lucky Brand
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

144251
What's a backlink? A link from another domain that redirect to  
Lucky Brand
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

143589

Backlinks NoFollow

36263

Backlinks Redirect

574

Backlinks Images

30959

Backlinks Frame

9

Backlinks Form

54

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Industry-specific Benchmarks

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Softwares and Marketing eCommerce Stack

AdRoll

AdRoll

AdRoll is a retargeting platform with a mission to make display advertising simple for business of all sizes.

ads

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Afterpay

Afterpay

Buy now pay later system from Australia. Owned by Square.

payment

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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AudioEye

AudioEye

AudioEye tries to solve issues of accessibility and enhances the user experience.

analytics

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Attentive

Attentive

Personalized mobile messaging platform.

analytics

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Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

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BlueCore

BlueCore

Track and trigger emails in real-time. Previously known as TriggerMail.

analytics

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Bronto

Bronto

Bronto Marketing Platform gives retailers the ability to orchestrate campaigns across email, mobile, and social channels.

analytics

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Criteo OneTag

Criteo OneTag

The Criteo OneTag is a JavaScript tag that allows Criteo to collect your user’s intentions as they navigate your website.

ads

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Content Square

Content Square

Contentsquare provides digital experience insights platform that tries to help businesses understand how and why users are interacting with their app, mobile and web sites.

analytics

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Criteo

Criteo

Behavioural targeting for e-commerce customers.

ads

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Demandware

Demandware

Tailored shopping experiences for consumers across all digital channels, including web, mobile and call center. Now known as Salesforce Commerce Cloud.

shop

More details →
Digioh

Digioh

Lead generation system with targeting.

analytics

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Drawbridge

Drawbridge

Precision audience targeting technology. Now Linkedin Ads.

ads

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Friendbuy

Friendbuy

A referral marketing optimization service.

cms

More details →
Google Analytics Classic

Google Analytics Classic

Classic Google Analytics - sites that are using non-universal analytics code.

analytics

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Related Industries

Clothes

brands overview

Clothes, being part of the Fashion industry, reflects an individual’s culture, personality, and preferences. Clothes began as a necessity to provide physical safeguards to the body from weather, heat, dust, rain and cold. Now due to the trends, they can tell us a great deal about a person's background, social status, style and mood. 

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brands →

Fashion

brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

Fashion
brands →

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