Emails, SEO, Marketing stack - you're in the right place to access some of the data to understand M. Moustache ecommerce marketing strategy - and from other brands from the Fashion industry.
They have a very solid email marketing strategy - as their Average Spam score is excellent since it's -5,1 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 23 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the M. Moustache team!
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Sendinblue (a french ESP that can be hard to setup and with hard to read analytics, as there are some better options depending on your CMS) .
Fun fact - they're using emojis in 100.0% of their emails - the main ones they use are 🎉 😍 💗.
We display here a overview of M. Moustache email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were '🎉 BIENVENUE 🎉' and 'LA couleur de la saison 💗'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 48 on https://www.m-moustache.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.
In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.
Average subject length
What about
M. Moustache
then?
With their average of
23
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
M. Moustache
gets a score of
-5.1
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Sendinblue
Most common words
est - sûr - vous - allez - LA - BIENVENUE
Emoji use in subject lines
Most popular emojis
🎉 - 😍 - 💗
🎉 - 😍 - 💗
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
🎉 BIENVENUE 🎉
Email from
M. Moustache
LA couleur de la saison 💗
Email from
M. Moustache
Email from
M. Moustache
Summer vibes 🏝 Aquí se esconde el único par que puedes llevar contigo este verano.
Feed Ad from
M. Moustache
Summer vibes 🏝 L'unico paio da portare con te quest'estate si nasconde proprio qui.
Feed Ad from
M. Moustache
Summer vibes 🏝 Das einzige Paar, das Sie diesen Sommer mitnehmen sollten, finden Sie hier.
Feed Ad from
M. Moustache
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
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Email marketing is effective not just because of the volume of mails sent and received or because of the number of users; it’s also because email marketing is one of the very few marketing channels left that actually brings in results. To create an effective email marketing strategy, first you need to start building your list, create a calendar, segment your list, optimize your subject lines and creatives, implement automation and email flows, develop a good sending frequency, and monitor your ROI regularly.
We reviewed hundreds of brands in the Jewelry Industry to see what are the current trends in email marketing. What are the brands doing right now? What are the new and interesting content they’re delivering to their audience? And what eCommerce best practices can we take home?
If you are wondering as to why hire a marketing agency for eCommerce marketing, here’s the short answer: people’s productivity makes a difference to your “cash power”. It enables a confluence of the best minds working together towards a common goal.
