On Panoramata, we gather marketing data on DTC Ecommerce brands. On this page, we freely make some of this data available for Pair Eyewear.
They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,1 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 34 characters, they're doing just ok! Pair Eyewear could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).
Fun fact - they're using emojis in 79.28% of their emails - the main ones they use are 🌷 🎨 🎁 🎉 🇺 ⚓.
We display here a overview of Pair Eyewear email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were '\"The perfect shape\"' and 'Our Brand New Accessories ✅'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 50 on https://paireyewear.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.
One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.
Average subject length
What about
Pair Eyewear
then?
With their average of
34
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Pair Eyewear
gets a score of
-2.1
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Klaviyo
Most common words
us - these - frames - Coming - Now - Now
Emoji use in subject lines
Most popular emojis
🌷 - 🎨 - 🎁 - 🎉 - 🇺 - ⚓
🌷 - 🎨 - 🎁 - 🎉 - 🇺 - ⚓
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
\"The perfect shape\"
Email from
Pair Eyewear
Our Brand New Accessories ✅
Email from
Pair Eyewear
Now Available: Summer Vacation ☀️
Email from
Pair Eyewear
Feed Ad from
Pair Eyewear
Feed Ad from
Pair Eyewear
Feed Ad from
Pair Eyewear
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
We monitor your competitors emails & sms, and organize them for you.
Discover your competitors' lost checkout flow, welcome flow, etc.
Track and save the ads published by your competitors, with full history access.
Instantly see what a brand is doing well and when she's the most active.
We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.
Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.
Gorgias
Customer support helpdesk system for eCommerce. Provide exceptional customer support.
Customer Support and Helpdesk
More details →Zendesk Embeddables
Embeddables seamlessly integrate Zendesk functionality into any native environment.
widgets
More details →Yotpo
A social widget for customers to read and write reviews. Yotpo is an eCommerce marketing platform with solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing.
widgets
More details →Visual Website Optimizer
VWO provides A/B, split and multivariate testing software.
analytics
More details →Unbounce
Unbounce is a self-serve hosted service that provides marketers doing paid search, banner ads, email or social media marketing, the easiest way to create, publish & test promotion specific landing pages.
cms
More details →Twitter Platform
The page embeds the Twitter platform in one method or another.
javascript
More details →TikTok Conversion Tracking Pixel
TikTok advertising conversion tracking pixel.
analytics
More details →Tapad
Allows advertisers to engage the same consumer with consistent ads across multiple platforms.
ads
More details →Talkable
Talkable is a customer referral platform that is fully customizable. Previously known as Curebit.
Referral
More details →Tatari
Tatari measures TV advertising and helps companies optimize their campaigns.
analytics
More details →Snap Pixel for Shopify
Snapchat Ads App makes it possible to create ads and set-up campaigns on Snapchat for products.
shop
More details →SumoMe
A script toolkit which allows users to install a growing number of apps on their site.
widgets
More details →SumoMe for Shopify
Increase your email subscribers with smart popups. Heatmaps, clickmaps, A/B testing and other advanced customizable options.
shop
More details →Sumo
Sales and marketing strategies to reduce cart abandonment and increase average order value for eCommerce.
analytics
More details →Don’t lose conversion before your very eyes. Since the competition is ramped up with more players in the market and stronger strategies in place, eyewear brands need an increased engagement rate to drive more sales. In this article, we’ll share advertising tips from some of the biggest names in the eyewear industry.
$18B a year. That’s how much companies lose due to cart abandonment. Through this post, we’ll give you inspiration for how to recover lost checkouts and keep customers coming back. You’ll learn the tips and tricks of the trade used by the most successful eCommerce companies.
Fashion or functionality? Eyeglass wearers used to have to choose between the two. New and revolutionary players have reframed the landscape, so to speak. We've analyzed emails sent by some of the popular eyewear DTC brands and compiled a list of top tips to apply in your email marketing strategy.
Email marketing is effective not just because of the volume of mails sent and received or because of the number of users; it’s also because email marketing is one of the very few marketing channels left that actually brings in results. To create an effective email marketing strategy, first you need to start building your list, create a calendar, segment your list, optimize your subject lines and creatives, implement automation and email flows, develop a good sending frequency, and monitor your ROI regularly.
Are you an alcohol brand looking to make a splash? Understanding and establishing meaningful connections with your target audience while observing strict regulations is crucial to thrive in a competitive alcoholic beverage market. Today’s consumers seek an experience rather than just a drink so brands need to adjust their marketing efforts accordingly. In this article, we’ve covered how the best alcoholic beverage brands are marketing themselves online, and we'll examine ten key tactics to implement in your next marketing campaigns.
In this article, we will provide you with some ideas and strategies that you can use directly or tweak according to your promotional plan. With examples from some popular Supplement brands we track using the powerful platform Panoramata.