We'll explore here some marketing assets of Mahabis , especially regarding their ecommerce email marketing strategy.
They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,2 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 30 characters, they're doing just ok! Mahabis could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Ometria .
Fun fact - they're using emojis in 44715% of their emails - the main ones they use are 🔥 ❤️ 🌸.
On Panoramata, we gather and analyze the entire Mahabis email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'easy breezy comfortable' and '20% off ends soon'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 57 on https://mahabis.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.
One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.
Average subject length
What about
Mahabis
then?
With their average of
30
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Mahabis
gets a score of
-1.2
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Ometria
Most common words
just - got - easier - these - stay - pair
Emoji use in subject lines
Most popular emojis
🔥 - ❤️ - 🌸
🔥 - ❤️ - 🌸
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
easy breezy comfortable
Email from
Mahabis
20% off ends soon
Email from
Mahabis
father's day: save up to 20%
Email from
Mahabis
✈️ going away? 💼 take the comfort of home with you, thanks to the lightweight, versatile nature of mahabis slippers. shop our range of beautifully designed slippers, and save 15% on your first order with our welcome offer.
Feed Ad from
Mahabis
✈️ going away? 💼 take the comfort of home with you, thanks to the lightweight, versatile nature of mahabis slippers. shop our range of beautifully designed slippers, and save 15% on your first order with our welcome offer.
Feed Ad from
Mahabis
going away? take the comfort of home with you, thanks to the lightweight, versatile nature of mahabis slippers. shop our range of beautifully designed slippers, and save 15% on your first order with our welcome offer.
Feed Ad from
Mahabis
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
We monitor your competitors emails & sms, and organize them for you.
Discover your competitors' lost checkout flow, welcome flow, etc.
Track and save the ads published by your competitors, with full history access.
Instantly see what a brand is doing well and when she's the most active.
We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.
Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.
Zendesk Embeddables
Embeddables seamlessly integrate Zendesk functionality into any native environment.
widgets
More details →
Yotpo
A social widget for customers to read and write reviews. Yotpo is an eCommerce marketing platform with solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing.
widgets
More details →Yahoo Small Business
Yahoo advertising network and search engine marketing solutions.
ads
More details →
Visual Website Optimizer
VWO provides A/B, split and multivariate testing software.
analytics
More details →Twitter Analytics
A tool that helps website owners understand how much traffic they receive from Twitter and the effectiveness of Twitter integrations on their sites. Includes Twitter Conversion Tracking.
analytics
More details →Twitter Website Universal Tag
A tool from Twitter that makes it possible for advertisers to track website conversions and manage tailored audience campaigns.
analytics
More details →Twitter Platform
The page embeds the Twitter platform in one method or another.
javascript
More details →
Trustpilot
Trustpilot is an open, community-based platform for sharing real reviews of shopping experiences online.
analytics
More details →
Twitter Ads
Twitter advertising includes conversion tracking and re-marketing tools.
ads
More details →
TikTok Conversion Tracking Pixel
TikTok advertising conversion tracking pixel.
analytics
More details →
The Trade Desk
Data-driven marketing suite that offers marketers a single place to buy all forms of online media.
ads
More details →
Tapad
Allows advertisers to engage the same consumer with consistent ads across multiple platforms.
ads
More details →
SteelHouse
Behavioral commerce platform, real time onsite offers, dynamic retargeting and other technology features.
analytics
More details →
Shogun
Build custom pages with a drag and drop visual editor and use tools to boost store performance.
shop
More details →
1 minute signup, no Credit Card required
with Mehdi, our founder
We dove into some most popular fashion brands to see how they reach out to their prospective customers when a cart has been left behind. Here, we picked out some fave emails and best practices. All thanks to Panoramata we were able to track their lost checkout journey. We encourage you to read on. Whether you belong to the fashion industry or not, these really help.
The growing need for product innovation, safe and sustainable materials, and modern cooking techniques highlights the need for great cookware solutions.This change is reshaping the culinary experience, prompting a closer look at how cookware brands tailor their digital marketing approaches to differentiate themselves and win over customers.
You kill three birds with one shot when you learn how to identify best performing competitor ads. FIrst, you get to stay in the know about what your competitors are doing. Second, you'll have creative inspiration galore. And third, you’ll never run out of campaign angles and offers you can make while promoting your ecommerce brand.
If business is like race, competitor analysis is like a prized thoroughbred that will carry you to the finish line, outpacing your competitors as you go. But competitor analysis is a broad practice. There are several frameworks to choose from, depending on your needs. In this article, we’ll explore the different types of competitor analysis frameworks so you can choose the most ideal for your business and use it to improve and benchmark yourself against the competition.
