Mented Cosmetics makes cruelty free & vegan makeup for all women. Find the perfect makeup for your skin tone & enjoy free shipping on orders $40+!
There’s a lot to learn from Mented Cosmetics ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.
They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,3 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 28 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the Mented Cosmetics team!
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).
Fun fact - they're using emojis in 44.36% of their emails - the main ones they use are ⏰ 🚨 ✨ 💄 🎁 😍.
On Panoramata, we gather and analyze the entire Mented Cosmetics email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'One Unused Offer! 👀' and 'Memorial Day Sale Ends TONIGHT!'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 67 on https://www.mentedcosmetics.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.
Average subject length
What about
Mented Cosmetics
then?
With their average of
28
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Mented Cosmetics
gets a score of
-1.3
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Klaviyo
Most common words
It - All. - Say - goodbye - Guess - TONIGHT
Emoji use in subject lines
Most popular emojis
⏰ - 🚨 - ✨ - 💄 - 🎁 - 😍
⏰ - 🚨 - ✨ - 💄 - 🎁 - 😍
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
One Unused Offer! 👀
Email from
Mented Cosmetics
Memorial Day Sale Ends TONIGHT!
Email from
Mented Cosmetics
See what everyone is talking about...
Email from
Mented Cosmetics
This month and every month, celebrating YOUR melanin. Our cosmetics were made with your hue in mind. 🖤Shop Andrea's Blush: https://bit.ly/3qn65XTRated 5 Stars ⭐⭐⭐⭐⭐Choose 3 products and get 25% off with code: PICK3 🖤
Feed Ad from
Mented Cosmetics
Beauty ✨Ment✨ for you. Deeply pigmented, non-toxic, and easy to use.
Feed Ad from
Mented Cosmetics
Beauty ✨Ment✨ for you. Deeply pigmented, non-toxic, and easy to use.
Feed Ad from
Mented Cosmetics
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
We monitor your competitors emails & sms, and organize them for you.
Discover your competitors' lost checkout flow, welcome flow, etc.
On several networks, you can see and save the ads published by your competitors, with full history access.
Instantly see what a brand is doing well and when she's the most active.
We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.
Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.
Amazon Payments
With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.
payment
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Bold Commerce
Shopify app development and partner to help increase sales. Previously Shappify.
analytics
More details →Cross Sell for Shopify
Cross-Sell allows you to hand pick the related items that you would like to show alongside each product in your store. By Keeping Shop Ltd.
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A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.
analytics
More details →Google Tag Manager
Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.
widgets
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Klaviyo
Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.
Email Marketing
More details →Pinterest Conversion Tracking
Tag that allows you to track actions people take on your website after viewing your Promoted Pin.
analytics
More details →Product Reviews Addon
Stamped.io app for Shopify. Product Reviews Addon allows you to automatically send emails to your customers requesting reviews of their recent purchase with you.
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Shopify Conversions
This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.
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Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.
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