Interested to gather some elements regarding My Jolie Candle ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.
They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -3,2 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 38 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help My Jolie Candle improve their open rate, especially on mobile devices.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).
Fun fact - they're using emojis in 67.03% of their emails - the main ones they use are ❤️ 🎁 ✨ ⏰ 💌 🔥.
We display here a overview of My Jolie Candle email marketing strategy - along with other brands from the Accessories industry. Amongst their last emails sent, two of them were '⏰ Fête des mères : Derniers jours !' and '-30% sur nos coffrets et bougies parfumées'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 61 on https://myjoliecandle.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.
Average subject length
What about
My Jolie Candle
then?
With their average of
38
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
My Jolie Candle
gets a score of
-3.2
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Klaviyo
Most common words
d - une - pause - ? - Joyeux - magique
Emoji use in subject lines
Most popular emojis
❤️ - 🎁 - ✨ - ⏰ - 💌 - 🔥
❤️ - 🎁 - ✨ - ⏰ - 💌 - 🔥
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
⏰ Fête des mères : Derniers jours !
Email from
My Jolie Candle
-30% sur nos coffrets et bougies parfumées
Email from
My Jolie Candle
My Jolie Candle et HelloFresh vous proposent un bon plan
Email from
My Jolie Candle
Psssst, la Fête des mères c'est le 29 mai ❤️ Jusqu'à -40% sur nos idées cadeaux remplies d'amour. -10% dès 30€ d'achat : MJC10-20% dès 75€ d'achat : MJC20-30% dès 120€ d'achat : MJC30-40% dès 200€ d'achat : MJC40jusqu'au 23 mai uniquement.
Feed Ad from
My Jolie Candle
Psssst, la Fête des mères c'est le 29 mai ❤️ Découvrez nos idées cadeaux remplies d'amour pour la Fête des mères, à petits prix.-10% dès 30€ d'achat : MJC10-20% dès 75€ d'achat : MJC20-30% dès 120€ d'achat : MJC30-40% dès 200€ d'achat : MJC40jusqu'au 23 mai uniquement.
Feed Ad from
My Jolie Candle
L'été arrive et les soldes aussi ! ☀Des senteurs estivales, du soleil en bougie et des prix très doux. ❤️
Feed Ad from
My Jolie Candle
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
We monitor your competitors emails & sms, and organize them for you.
Discover your competitors' lost checkout flow, welcome flow, etc.
On several networks, you can see and save the ads published by your competitors, with full history access.
Instantly see what a brand is doing well and when she's the most active.
We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.
Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.
Algolia
Algolia's Search API makes it possible to deliver a search experience in your apps & websites.
widgets
More details →
Back in Stock
Makes it possible for customers to sign up for back in stock email alerts.
widgets
More details →Bing Universal Event Tracking
Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.
analytics
More details →Criteo OneTag
The Criteo OneTag is a JavaScript tag that allows Criteo to collect your user’s intentions as they navigate your website.
ads
More details →
Content Square
Contentsquare provides digital experience insights platform that tries to help businesses understand how and why users are interacting with their app, mobile and web sites.
analytics
More details →Facebook Pixel
Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.
analytics
More details →Google Analytics Classic
Classic Google Analytics - sites that are using non-universal analytics code.
analytics
More details →Google Conversion Tracking
This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).
analytics
More details →Google Universal Analytics
The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.
analytics
More details →Google Analytics
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.
analytics
More details →Google Tag Manager
Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.
widgets
More details →
Klaviyo
Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.
Email Marketing
More details →
1 minute signup, no Credit Card required
with Mehdi, our founder
On this article, we list down guides to help you benchmark your eCommerce store and to establish it on sound strategy.
How are your competitors doing? And more importantly, are they doing better than you? You can see how you compare to your competition and what opportunities you have available. You can even beat the competition just by tracking and benchmarking them! By the end of this article, you will be ready to upgrade your market position and be a brand your competitors have their eyes on!
Back to School is a prime season for retailers and eCommerce businesses (and the product categories vary from regular school supplies, all the way to electronics, apparel, footwear, and more).
![Back to School: What To Put In Email Marketing Calendars [+ Inspiration & Examples]](https://cdn.prod.website-files.com/60d08d8f7ed64b84fb3552cd/62ab4a354b1a000bc79752bf_backtoschool.jpg)
