On Panoramata, we gather marketing data on DTC Ecommerce brands. On this page, we freely make some of this data available for Nicce.
They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,3 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 34 characters, they're doing just ok! Nicce could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).
Fun fact - they're using emojis in 19.67% of their emails - the main ones they use are 🚨 ❄️ 💕 🙌 🔥 ☔.
We display here a overview of Nicce email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'Save An Extra 10% Off All Sale!' and 'Last Chance To Use Your Birthday Gift!'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 40 on https://www.nicceclothing.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.
In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.
Average subject length
What about
Nicce
then?
With their average of
34
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Nicce
gets a score of
-2.3
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Klaviyo
Most common words
Sale - Click - To - Recieve - Blackout - Styles
Emoji use in subject lines
Most popular emojis
🚨 - ❄️ - 💕 - 🙌 - 🔥 - ☔
🚨 - ❄️ - 💕 - 🙌 - 🔥 - ☔
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Save An Extra 10% Off All Sale!
Email from
Nicce
Last Chance To Use Your Birthday Gift!
Email from
Nicce
Now Live: The Mars Festival Collection
Email from
Nicce
Restock on your Summer essentials with the freshest NICCE fits ☀️
Feed Ad from
Nicce
You left something behind… 🛒👀 Take another peek at our new season arrivals 🔥🔥
Feed Ad from
Nicce
You left something behind… 🛒👀 Take another peek at our new season arrivals 🔥🔥
Feed Ad from
Nicce
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
We monitor your competitors emails & sms, and organize them for you.
Discover your competitors' lost checkout flow, welcome flow, etc.
Track and save the ads published by your competitors, with full history access.
Instantly see what a brand is doing well and when she's the most active.
We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.
Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.
AdRoll
AdRoll is a retargeting platform with a mission to make display advertising simple for business of all sizes.
ads
More details →
Back in Stock
Makes it possible for customers to sign up for back in stock email alerts.
widgets
More details →Bing Universal Event Tracking
Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.
analytics
More details →
Clearpay
Clearpay is a buy now pay later service from Australian company AfterPay.
payment
More details →
Digital Window
Digital Window provides performance marketing solutions. Providing customers with the tools and account management to get the most from their affiliate programmes
analytics
More details →Google Optimize 360
A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.
analytics
More details →Google Tag Manager
Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.
widgets
More details →
Klaviyo
Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.
Email Marketing
More details →
Nosto
Nosto enables online retailers to deliver their customers a personalized shopping experience.
analytics
More details →
1 minute signup, no Credit Card required
with Mehdi, our founder
Learn the definition and use cases of competitive marketing intelligence and how to source this type of intelligence for your business needs.
We’ve seen it all - but we wanted in this article to lay down a few reasons we often notice. If you are wondering why DTC brands fail, there are often solid reasons for it.
So you’ve checked out your competitor’s email newsletters, website, and ads–that’s enough, right? However, you’ve missed a crucial piece of their funnel: landing pages.
