There’s a lot to learn from Nude by Nature ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.
Regarding some datapoints we have on their email marketing strategy, they could improve, especially regarding their Average Spam score, we consider it ok, at the limit since it's -0,3 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 48 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Dotdigital .
Fun fact - they're using emojis in 96.55% of their emails - the main ones they use are ✨ 🚨 🌿 🔮 🧡 🎁.
On Panoramata, we gather and analyze the entire Nude by Nature email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Early Access: Click Frenzy Starts Now 🚨' and 'Last Chance To Save 🚨 30% Off Skincare & Make-Up'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 40 on https://nudebynature.com.au/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.
You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.
Average subject length
What about
Nude by Nature
then?
With their average of
48
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Nude by Nature
gets a score of
-0.3
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Dotdigital
Most common words
Worth - Over - $110 - 4 - Want - Gift
Emoji use in subject lines
Most popular emojis
✨ - 🚨 - 🌿 - 🔮 - 🧡 - 🎁
✨ - 🚨 - 🌿 - 🔮 - 🧡 - 🎁
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Early Access: Click Frenzy Starts Now 🚨
Email from
Nude by Nature
Last Chance To Save 🚨 30% Off Skincare & Make-Up
Email from
Nude by Nature
Your Winter Skin Saviour Is Here | NEW Hydrating Facial Mask ✨
Email from
Nude by Nature
💥 BEAUTY FRENZY | 30% OFF 💥 💄 Save On Skincare & Make-Up ⚡️ Use Code BEAUTYFRENZY at Checkout 💕 Limited Time, Online Exclusive! 🌱 100% Natural | 100% Clean 🐰 Always Cruelty-Free *T&Cs apply.
Feed Ad from
Nude by Nature
🌊 A Wave Of Hydration 🌊✨ NEW | Hydrating Facial Mask💙 Boosted With Hyaluronic Acid🌊 Deeply Moisturises & Replenishes Skin✔️ Supports The Skin's Natural Barrier✨ Delivers a Radiant, Healthy Glow 🌱 100% Clean, 100% Natural💫 Dermatologist Tested🌸 Suitable For Sensitive Skin🐰 Vegan & Cruelty-Free
Feed Ad from
Nude by Nature
💋 FREE Deluxe Lippie Gift 💄 This National Lipstick Day🚨 When You Spend $100+ Online 💫 Use Code ROSEQUARTZ at Checkout 😘 Kiss Toxic Lippie Goodbye🌱 100% Natural, 100% Clean🌸 No Nasties Beauty🐰 Cruelty-Free T&C's apply.
Feed Ad from
Nude by Nature
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
We monitor your competitors emails & sms, and organize them for you.
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Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.
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Spying on the competition is not only recommended–it’s a must! Tracking other brands’ website traffic can reap benefits like new ideas to try, good practices to undertake, and opportunities to leverage to drive traffic to your website. Even the most intriguing products and most meticulously designed online store will not thrive without attracting traffic to the website.
Writing a good subject line is very important for your email marketing campaign.
In the highly competitive e-commerce industry, following the best competitors of your brand’s industry and spying on their best practices is very important to guarantee the growth and success of your brand. Also, creating benchmarks of the best competitors you are following is a good practice for good analysis.
