Oakley

Marketing Strategy Breakdown

Logo of
Oakley
An overview of
Oakley
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy (some of their
Responsys
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Accessories
ecommerce industry.

Oakley

- Ecommerce marketing strategy

Emails, SEO, Marketing stack - you're in the right place to access some of the data to understand Oakley ecommerce marketing strategy - and from other brands from the Accessories industry.

They have a very solid email marketing strategy - as their Average Spam score is excellent since it's -7,2 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 29 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the Oakley team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Responsys .

We display here a overview of Oakley email marketing strategy - along with other brands from the Accessories industry. Amongst their last emails sent, two of them were 'Kylian Mbappé X Re:SubZero' and '20% Off Eyewear & Custom'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 80 on https://www.oakley.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Recent marketing updates

Email Marketing

Social Advertising

Oakley

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
29.0
characters

What about

Oakley

then?

With their average of

29

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2494.21
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-7.2
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Oakley

 gets a score of

-7.2

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Responsys

Most common words

Bike - Eyewear - Collection - Welcome - 20% - To

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Oakley

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Featured Email Marketing Assets from

Oakley

Kylian Mbappé X Re:SubZero

Kylian Mbappé X Re:SubZero

Email from

Oakley

20% Off Eyewear & Custom

20% Off Eyewear & Custom

Email from

Oakley

Oakley Kato: Discover Three New Colors

Oakley Kato: Discover Three New Colors

Email from

Oakley

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Featured Ads and Paid Media Examples from

Oakley

Oakley
Oakley

Adventure Combo Incoming. Buy one pair of eyewear, get 30% off backpacks at checkout

Oakley Official

Oakley Official

Feed Ad from

Oakley

Oakley
Oakley

Adventure Combo Incoming. Buy one pair of eyewear, get 30% off backpacks at checkout

Oakley Custom Turbine Xs

Oakley Custom Turbine Xs

Feed Ad from

Oakley

Oakley
Oakley

Go on, take a second look. Buy one pair of eyewear, get 30% off backpacks at checkout.

Oakley Custom Radar Ev Xs

Oakley Custom Radar Ev Xs

Feed Ad from

Oakley

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.oakley.com/

Domain Rating

80
This is the overall metric that matters most, as it sets
Oakley
domain SEO authority.

It shows the power of
Oakley
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.oakley.com/
, as their domain authority is
80
, their score can be considered under average.

Here, for
https://www.oakley.com/
, as their domain authority is
80
, their score can be considered average.

Here, for
https://www.oakley.com/
, as their domain authority is
80
, their score can be considered pretty good! 🙌

Here, for
https://www.oakley.com/
, as their domain authority is
80
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

2716108
One of the most important metrics for
Oakley
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
243206
) and their Domain Rating.

Total Keywords

243206
Why does this matter for
Oakley
SEO strategy? 

This is the total number of keywords where 
Oakley
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

0
The total number of domain who have a link to  
Oakley
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
Oakley
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

0

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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