Petit Cube
Marketing Strategy Breakdown

Logo of
Petit Cube
An overview of
Petit Cube
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy (some of their
Sendinblue
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Accessories
ecommerce industry.

Petit Cube
Ecommerce Marketing Strategy

You're looking for Email Ecommerce Marketing data for Petit Cube? You're in the right place!

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -4 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 39 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Petit Cube improve their open rate, especially on mobile devices.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Sendinblue (a french ESP that can be hard to setup and with hard to read analytics, as there are some better options depending on your CMS) .

Fun fact - they're using emojis in 65.0% of their emails - the main ones they use are 🥕 🦸 ♀️ 💝 🎅🏻 💘.

We display here a overview of Petit Cube email marketing strategy - along with other brands from the Accessories industry. Amongst their last emails sent, two of them were 'À chaque Maman sa surprise ! 💝' and 'Petites nouveautés pour Maman adorée'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 43 on https://petitcube.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

Recent marketing updates

Email Marketing

Social Advertising

Petit Cube
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
39.0
characters

What about

Petit Cube

then?

With their average of

39

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1256.72
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-4.0
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Petit Cube

 gets a score of

-4.0

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Sendinblue

Most common words

d - arriver - par - traîneau - On - et

Emoji use in subject lines

65.0
% of subject lines have emojis

Most popular emojis

🥕 - 🦸 - ♀️ - 💝 - 🎅🏻 - 💘

🥕 - 🦸 - ♀️ - 💝 - 🎅🏻 - 💘

Fun emoji take, right? What does that mean for their digital marketing strategy? They're using the most common kind of emojis used in email marketing for ecommerce : "Preferred choice". Basically, any emoji that would highlight a choice/preference for the customer. These emojis include ⭐, ✨, ❤️, 💖, 😍 or 😻.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Petit Cube

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Featured Email Marketing Assets from

Petit Cube

À chaque Maman sa surprise ! 💝

À chaque Maman sa surprise ! 💝

Email from

Petit Cube

Petites nouveautés pour Maman adorée

Petites nouveautés pour Maman adorée

Email from

Petit Cube

Panique à bord !! 🙈 La date arrive plus vite que prévu…

Panique à bord !! 🙈 La date arrive plus vite que prévu…

Email from

Petit Cube

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Featured Ads and Paid Media Examples from

Petit Cube

Petit Cube
Petit Cube

Feed Ad from

Petit Cube

Petit Cube
Petit Cube

Feed Ad from

Petit Cube

Petit Cube
Petit Cube

Feed Ad from

Petit Cube

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://petitcube.com/

Domain Rating

43
This is the overall metric that matters most, as it sets
Petit Cube
domain SEO authority.

It shows the power of
Petit Cube
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://petitcube.com/
, as their domain authority is
43
, their score can be considered under average.

Here, for
https://petitcube.com/
, as their domain authority is
43
, their score can be considered average.

Here, for
https://petitcube.com/
, as their domain authority is
43
, their score can be considered pretty good! 🙌

Here, for
https://petitcube.com/
, as their domain authority is
43
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

18347
One of the most important metrics for
Petit Cube
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
6708
) and their Domain Rating.

Total Keywords

6708
Why does this matter for
Petit Cube
SEO strategy? 

This is the total number of keywords where 
Petit Cube
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

133
The total number of domain who have a link to  
Petit Cube
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

4030
What's a backlink? A link from another domain that redirect to  
Petit Cube
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

4015

Backlinks NoFollow

371

Backlinks Redirect

3

Backlinks Images

995

Backlinks Frame

0

Backlinks Form

12

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Softwares and Marketing eCommerce Stack

Affilae

Affilae

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

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Google Universal Analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

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Microsoft Advertising

Microsoft Advertising

Microsoft Advertising delivers advertising impact through world-class partnership services, including innovative programs, knowledge sharing, and planning and service excellence.

ads

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Related Industries

Gifts

brands overview

Personalized gifts industry is up and blooming with innovative brands offering unique and bespoke styles. Personalised gifts allow customers to write their own little messages, include the receiver’s name, send a gift video, or choose the wrapping they want the retailer to use. Take these brands for example: uncommon goods, Getting Personal, Folksy, and Smartbox France among many others.

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