Emails, SEO, Marketing stack - you're in the right place to access some of the data to understand Oh My Cream FR ecommerce marketing strategy - and from other brands from the Personal Care industry.
They have a good email marketing strategy - if we look at their Average Spam score, it's good - being at -1,2 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 37 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Oh My Cream FR improve their open rate, especially on mobile devices.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).
Fun fact - they're using emojis in 7.41% of their emails - the main ones they use are ☀️ ♥️ ✈️ 🎁 💝 😉.
On Panoramata, we gather and analyze the entire Oh My Cream FR email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were '🎁 Fête des mères : Nos idées cadeaux de dernière minute 😉' and 'Et si demain… 💝💐'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 58 on https://www.ohmycream.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.
In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.
Average subject length
What about
Oh My Cream FR
then?
With their average of
37
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Oh My Cream FR
gets a score of
-1.2
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Klaviyo
Most common words
de - l'Avent - Suivez - notre - Votre - vous
Emoji use in subject lines
Most popular emojis
☀️ - ♥️ - ✈️ - 🎁 - 💝 - 😉
☀️ - ♥️ - ✈️ - 🎁 - 💝 - 😉
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
🎁 Fête des mères : Nos idées cadeaux de dernière minute 😉
Email from
Oh My Cream FR
Et si demain… 💝💐
Email from
Oh My Cream FR
Quel exfoliant Dermalogica est fait pour vous ?
Email from
Oh My Cream FR
Feed Ad from
Oh My Cream FR
Feed Ad from
Oh My Cream FR
Feed Ad from
Oh My Cream FR
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
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Today, we’re here for two things: first, to inspire you to add Sober October to your marketing calendar, and second, to provide you with good examples of email marketing curated from some popular brands to serve as inspiration. We were able to keep track of these marketing emails with the help of the latest eCommerce benchmarking tool Panoramata.
Today, we'll take you to some interesting marketing styles from Monoware, a tableware brand. Get inspired as you read on - learn how they position their brand to the market, and how they hook their audience with engaging content.
How are your competitors doing? And more importantly, are they doing better than you? You can see how you compare to your competition and what opportunities you have available. You can even beat the competition just by tracking and benchmarking them! By the end of this article, you will be ready to upgrade your market position and be a brand your competitors have their eyes on!
