Emails, SEO, Marketing stack - you're in the right place to access some of the data to understand Omami ecommerce marketing strategy - and from other brands from the Food industry.
They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,7 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 17 characters, they're doing good - they even have room to add some characters and their open rate will remain good!
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).
Fun fact - they're using emojis in 33.33% of their emails - the main ones they use are 👌.
We display here a overview of Omami email marketing strategy - along with other brands from the Food industry. Amongst their last emails sent, two of them were 'Hey !' and 'Welcome to Omami Life'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 13 on https://www.omami.co.uk/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.
We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.
Average subject length
What about
Omami
then?
With their average of
17
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Omami
gets a score of
-3.7
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Klaviyo
Most common words
your - baby - Hey - Hey - Welcome - for
Emoji use in subject lines
Most popular emojis
👌
👌
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Hey !
Email from
Omami
Welcome to Omami Life
Email from
Omami
Hey Carmine!
Email from
Omami
With 10,312 pots sold, the UK's ONLY organic, cold-pressed baby foods are here to help you save time & nourish your baby.FRESH baby foods that are packed full of nutrients & exciting flavours. Made with nutritionists for all your baby's growing needs.- Helps Your Baby Eat Adventurous Foods- Cold-Pressed For Maximum Nutrients- Packed With Organic Fruit & Veg- No Extreme Processing or Added Junk"I cannot recommend these enough, my son has loved every flavour even the ones I really didn't think he would! Such a load off my shoulders not having to cook every meal and I know he's getting something nutrient-dense!"Try Omami's Variety Boxes now.Get 20% OFF Today Only!
Feed Ad from
Omami
With 10,312 pots sold, the UK's ONLY organic, cold-pressed baby foods are here to help you save time & nourish your baby.FRESH baby foods that are packed full of nutrients & exciting flavours. Made with nutritionists for all your baby's growing needs.- Helps Your Baby Eat Adventurous Foods- Cold-Pressed For Maximum Nutrients- Packed With Organic Fruit & Veg- No Extreme Processing or Added Junk"I cannot recommend these enough, my son has loved every flavour even the ones I really didn't think he would! Such a load off my shoulders not having to cook every meal and I know he's getting something nutrient-dense!"Try Omami's Variety Boxes now.Get 20% OFF Today Only!
Feed Ad from
Omami
With 10,462 meals sold, the UK's ONLY cold-pressed, organic baby foods are here to help you save time & nourish your baby.FRESH baby foods that are packed full of nutrients & exciting flavours. Made with nutritionists for all your baby's growing needs.- Helps Your Baby Eat Adventurous Foods- Cold-Pressed For Maximum Nutrients- No Extreme Processing Or Added Junk- Packed With Real, Organic Fruit & Veg"I cannot recommend these enough, my son has loved every flavour even the ones I really didn't think he would! Such a load off my shoulders not having to cook every meal and I know he's getting something nutrient-dense!"Try Omami's Variety Boxes now.Get 20% OFF Today Only!
Feed Ad from
Omami
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