PÄRLA

Marketing Strategy Breakdown

Logo of
PÄRLA
An overview of
PÄRLA
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Personal Care
ecommerce industry.

PÄRLA

- Ecommerce marketing strategy

There’s a lot to learn from PÄRLA ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a good email marketing strategy - if we look at their Average Spam score, it's good - being at -1,5 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 37 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help PÄRLA improve their open rate, especially on mobile devices.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 80.56% of their emails - the main ones they use are 🦷 🌍 ✨ 👀 🤭 💙.

We display here a overview of PÄRLA email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'The secrets of Dragon's Den revealed!' and 'PÄRLA's biggest prize yet could be yours. 🏆'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 30 on https://parlatoothpastetabs.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Recent marketing updates

Email Marketing

Social Advertising

PÄRLA

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
37.0
characters

What about

PÄRLA

then?

With their average of

37

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2216.96
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.5
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

PÄRLA

 gets a score of

-1.5

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

save - 28% - (& - the - Join - P

Emoji use in subject lines

80.56
% of subject lines have emojis

Most popular emojis

🦷 - 🌍 - ✨ - 👀 - 🤭 - 💙

🦷 - 🌍 - ✨ - 👀 - 🤭 - 💙

Emojis are now a way to express emotions - and send a message - to your audience. What are they trying to express here? First, love. They're using emojis that shows a clear preference or choice - could on a product, a usage, etc. These are emojis that are expressing what we're calling "Preferred choice". For example, these emojis could be ⭐, ✨, ❤️, 💖, 😍 or 😻.They're using the kind of emojis that I prefer - the "Interest" kind. This kind of emojis includes emojis such as 👀, 🌟, 🤩, 💫 or 💎. It's made to trigger interest and show that what you're about to see in this email is kinda unique. The gem especially tells that.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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PÄRLA

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Featured Email Marketing Assets from

PÄRLA

The secrets of Dragon's Den revealed!

The secrets of Dragon's Den revealed!

Email from

PÄRLA

PÄRLA's biggest prize yet could be yours. 🏆

PÄRLA's biggest prize yet could be yours. 🏆

Email from

PÄRLA

A Mouthwash fit for a Queen 👑

A Mouthwash fit for a Queen 👑

Email from

PÄRLA

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Featured Ads and Paid Media Examples from

PÄRLA

PÄRLA
PÄRLA

We have news that will get you smiling 😁 PÄRLA is now available at Boots all over the UK! Sustainable self-care just got even easier! Why choose PÄRLA?😇 Totally plastic-free (glass jar included)🌱 100% vegan✨ Naturally whitening🇬🇧 Made in the UK🏆 Created by award-winning dentistsAre you with us? Grab your jar of eco-friendly toothpaste tabs at your nearest Boots today!

\u{1FAA5}  PÄRLA Now Available At Boots!

\u{1FAA5} PÄRLA Now Available At Boots!

Feed Ad from

PÄRLA

PÄRLA
PÄRLA

Feed Ad from

PÄRLA

PÄRLA
PÄRLA

Feed Ad from

PÄRLA

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://parlatoothpastetabs.com/

Domain Rating

30
This is the overall metric that matters most, as it sets
PÄRLA
domain SEO authority.

It shows the power of
PÄRLA
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://parlatoothpastetabs.com/
, as their domain authority is
30
, their score can be considered under average.

Here, for
https://parlatoothpastetabs.com/
, as their domain authority is
30
, their score can be considered average.

Here, for
https://parlatoothpastetabs.com/
, as their domain authority is
30
, their score can be considered pretty good! 🙌

Here, for
https://parlatoothpastetabs.com/
, as their domain authority is
30
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

3256
One of the most important metrics for
PÄRLA
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
885
) and their Domain Rating.

Total Keywords

885
Why does this matter for
PÄRLA
SEO strategy? 

This is the total number of keywords where 
PÄRLA
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

24
The total number of domain who have a link to  
PÄRLA
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

797
What's a backlink? A link from another domain that redirect to  
PÄRLA
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

793

Backlinks NoFollow

279

Backlinks Redirect

4

Backlinks Images

136

Backlinks Frame

0

Backlinks Form

0

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Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.

Softwares and Marketing eCommerce Stack

Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

More details →
Back in Stock

Back in Stock

Makes it possible for customers to sign up for back in stock email alerts.

widgets

More details →
Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

More details →
Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

More details →
Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

More details →
Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

More details →
Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

More details →
Okendo

Okendo

Customer reviews for eCommerce sites.

widgets

More details →
OptiMonk

OptiMonk

Retargeting platform, that tries to help increase the conversion rate.

analytics

More details →
PayPal Button

PayPal Button

This page contains content from PayPal which includes checkout buttons.

payment

More details →
PayPal

PayPal

The website accepts payments with PayPal.

payment

More details →
Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

More details →
Shopify Hosted

Shopify Hosted

The IP of this system is on Shopify.

hosting

More details →
Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

More details →
Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

More details →
Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

More details →
TikTok

TikTok

TikTok videos mentions.

media

More details →

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"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
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Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
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awesome ideas
in 5'"
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what my competitors are doing
in 30s"
"We offer much more value to our clients"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
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find the perfect example
"
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how much things I learned
on competitors"
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find the perfect example
"
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Related Industries

Oral Care

brands overview

Oral care products are used to cleanse the oral cavity, freshen the breath, and maintain good oral hygiene. The primary goal of oral hygiene is to prevent plaque buildup that may cause tooth decay or gum infection.

Oral Care
brands →

oralhealth

brands overview

Oral health refers to the health of the teeth, gums, and the entire oral-facial system that allows us to smile, speak, and chew.

oralhealth
brands →

Personal Care

brands overview

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brands →

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