You're looking for Email Ecommerce Marketing data for Peach and Lily? You're in the right place!
They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 26 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Peach and Lily team!
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).
Fun fact - they're using emojis in 16.22% of their emails - the main ones they use are ☀️ ✨ 🍑 🔑 ✈️ 🐾.
On Panoramata, we gather and analyze the entire Peach and Lily email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Bottoms up' and '☀️S A L E ☀️'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 69 on https://www.peachandlily.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.
Average subject length
What about
Peach and Lily
then?
With their average of
26
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Peach and Lily
gets a score of
-2.0
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Klaviyo
Most common words
you - hyped - for? - MEET - Hello - Peach
Emoji use in subject lines
Most popular emojis
☀️ - ✨ - 🍑 - 🔑 - ✈️ - 🐾
☀️ - ✨ - 🍑 - 🔑 - ✈️ - 🐾
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Bottoms up
Email from
Peach and Lily
☀️S A L E ☀️
Email from
Peach and Lily
THE END: Our Biggest Sale This Year
Email from
Peach and Lily
Did you know? As a Peach Platinum member, you get:💠 Free shipping on orders $35+💠 Exclusive invites for product testing and events💠 An annual giftRestock on your favorites today for more Peach Perks!
Feed Ad from
Peach and Lily
Did you know? As a Peach Platinum member, you get:💠 Free shipping on orders $35+💠 Exclusive invites for product testing and events💠 An annual giftRestock on your favorites today for more Peach Perks!
Feed Ad from
Peach and Lily
Glass Skin Goals are achieved here. ✨ Get your healthiest and best skin yet with these cult-favorite products!
Feed Ad from
Peach and Lily
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
We monitor your competitors emails & sms, and organize them for you.
Discover your competitors' lost checkout flow, welcome flow, etc.
Track and save the ads published by your competitors, with full history access.
Instantly see what a brand is doing well and when she's the most active.
We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.
Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.
1 minute signup, no Credit Card required
with Mehdi, our founder
Consumers today are more intelligent, savvier, and better informed than before. Brands move towards edgier and witty approaches for their Valentine’s Day campaigns. A well-done marketing strategy for this holiday can help you advertise your products and services no matter the industry you belong to (fashion, health & wellness, food, technology, home, etc.).
Your competitor’s online activity will give you a deeper understanding of their marketing strategy, that is if you know where and how to look. Tracking emails, ads, and other creatives is just the start. The more important task is leveraging this data to strike where your competition is weakest and find opportunities to seize. We’ll talk about how to spot these opportunities and use them to improve your marketing. You’ll learn the benefits of competitor tracking and why every business should get started with it.
Rather than just sitting on the sidelines pondering what your competitors are doing differently, there's a proactive solution: a competitive landscape analysis. By diving into this analysis, you'll uncover valuable insights that can help you bridge the gap between you and your competitors.
