On Panoramata, we gather marketing data on DTC Ecommerce brands. On this page, we freely make some of this data available for People Tree.
They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -3,9 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 43 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.
We display here a overview of People Tree email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'Secret Sale: 30% off before anyone else!' and 'Just landed: Uplifting Spring Staples'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 70 on https://www.peopletree.co.uk/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.
Average subject length
What about
People Tree
then?
With their average of
43
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
People Tree
gets a score of
-3.9
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
(soon)
Most common words
Elevate - your - capsule - wardrobe - anitra - Sale:
Emoji use in subject lines
Most popular emojis
(soon)
(soon)
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Secret Sale: 30% off before anyone else!
Email from
People Tree
Just landed: Uplifting Spring Staples
Email from
People Tree
Minimalist Chic: Elevate your capsule wardrobe
Email from
People Tree
We urgently need to take action to halt climate change. The @IPCC reported earlier this week that our window for action is rapidly closing, but we can still make choices today that'll help protect the future of people and planet. The world's money needs to be invested in solutions to climate change, but at present, investment is 10x times below what it needs to be. Instead, at the time this report was published, fast fashion giant Shein was reported to be in the process of a major new funding round, valuing the business at around $100bn, and seeking to attract increasing investment into an unsustainable and ethically bankrupt business model. Join us in calling upon governments and businesses to step up as the cost of not acting puts a liveable future at risk. The good news is that more money is donated every day for climate change projects, and there is hope! If global emissions are halved by 2030 there is still a chance of staying within the 1.5 degrees of warming. We all have an impact on climate change, and therefore we all have the potential to make a difference. Here's what you can do to help: • Sign up to support the Fossil Fuel Non-Proliferation Treaty, which is working to phase out fossil fuels. To join, head to the link in our bio. • Get involved in your local climate groups and actions. Knowledge is power! • Watch the full report (head to today's stories for the link) to learn how making different lifestyle choices could make a huge difference. • Donate to support climate solutions - learn more here @mujeresamazonicas @foes #IPCC #ClimateReport #CodeRedActNow #ClimateCrisis #StopClimateChange
Feed Ad from
People Tree
Sustainable fashion was never prettier! Shop our V&A collab for timeless prints in contemporary summer styles made with organic cotton and eco-friendly Tencel.
Feed Ad from
People Tree
Feed Ad from
People Tree
Domain Rating
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