PetPlate
Marketing Strategy Breakdown

Logo of
PetPlate
An overview of
PetPlate
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Klaviyo
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Pet
ecommerce industry.

PetPlate
Ecommerce Marketing Strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for PetPlate, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -2,5 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 38 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help PetPlate improve their open rate, especially on mobile devices.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 79.66% of their emails - the main ones they use are 🐶 🐾 ❤️ ⏰ 🔎 🐕.

We display here a overview of PetPlate email marketing strategy - along with other brands from the Pet industry. Amongst their last emails sent, two of them were '🔎 A Closer Look At Our Vet-Designed Recipes' and '💌 Just In: Furry Fact Friday!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 58 on https://www.petplate.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

Recent marketing updates

Email Marketing

Social Advertising

PetPlate
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
38.0
characters

What about

PetPlate

then?

With their average of

38

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

428.02
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.5
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

PetPlate

 gets a score of

-2.5

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Sweet - Smile - It - s - Make - joy

Emoji use in subject lines

79.66
% of subject lines have emojis

Most popular emojis

🐶 - 🐾 - ❤️ - ⏰ - 🔎 - 🐕

🐶 - 🐾 - ❤️ - ⏰ - 🔎 - 🐕

Emojis are now a way to express emotions - and send a message - to your audience. What are they trying to express here? First of all, it means that they're clearly expressing a choice (or a preference) for their customers. They're using here what we're calling here "Preferred choice" emojis (for example, these could be ⭐, ✨, ❤️, 💖, 😍 or 😻). It shows love on the subject line - and triggers an appreciation emotion right away. Plus, it also drives social proof, which makes the audience more confident about the email (or the product) itself.And - one of the most important part of managing your open rate - they also use Scarcity emojis (like ⏰, ⌛, 😱 or 💸) in their subject lines. Usually this is done for promotions emails - or time sensitive actions.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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PetPlate

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Featured Email Marketing Assets from

PetPlate

🔎 A Closer Look At Our Vet-Designed Recipes

🔎 A Closer Look At Our Vet-Designed Recipes

Email from

PetPlate

💌 Just In: Furry Fact Friday!

💌 Just In: Furry Fact Friday!

Email from

PetPlate

🐶 Who Doesn't Love A Long(er) Weekend Sale?

🐶 Who Doesn't Love A Long(er) Weekend Sale?

Email from

PetPlate

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Featured Ads and Paid Media Examples from

PetPlate

PetPlate
PetPlate

"I can't believe I ever fed him kibble" I thought my dog had a sensitive stomach…Turns out she just needed better quality food. Freshly cooked dog food made with 100% real ingredients right to your door every month. Get 61% Off Today!

Get 61% Off Today

Get 61% Off Today

Feed Ad from

PetPlate

PetPlate
PetPlate

"I can't believe I ever fed him kibble" I thought my dog had a sensitive stomach…Turns out she just needed better quality food. Freshly cooked dog food made with 100% real ingredients right to your door every month. Get 61% Off Today!

Get 61% Off Today

Get 61% Off Today

Feed Ad from

PetPlate

PetPlate
PetPlate

"I can't believe I ever fed him kibble" I thought my dog had a sensitive stomach…Turns out she just needed better quality food. Freshly cooked dog food made with 100% real ingredients right to your door every month. Get 61% Off Today!

Get 61% Off Today

Get 61% Off Today

Feed Ad from

PetPlate

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.petplate.com/

Domain Rating

58
This is the overall metric that matters most, as it sets
PetPlate
domain SEO authority.

It shows the power of
PetPlate
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.petplate.com/
, as their domain authority is
58
, their score can be considered under average.

Here, for
https://www.petplate.com/
, as their domain authority is
58
, their score can be considered average.

Here, for
https://www.petplate.com/
, as their domain authority is
58
, their score can be considered pretty good! 🙌

Here, for
https://www.petplate.com/
, as their domain authority is
58
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

39760
One of the most important metrics for
PetPlate
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
40677
) and their Domain Rating.

Total Keywords

40677
Why does this matter for
PetPlate
SEO strategy? 

This is the total number of keywords where 
PetPlate
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

610
The total number of domain who have a link to  
PetPlate
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

16474
What's a backlink? A link from another domain that redirect to  
PetPlate
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

16186

Backlinks NoFollow

8128

Backlinks Redirect

151

Backlinks Images

4869

Backlinks Frame

4

Backlinks Form

1

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Softwares and Marketing eCommerce Stack

AWIN

AWIN

Affiliate tracking application.

ads

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Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

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Digital Window

Digital Window

Digital Window provides performance marketing solutions. Providing customers with the tools and account management to get the most from their affiliate programmes

analytics

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Friendbuy

Friendbuy

A referral marketing optimization service.

cms

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Google Analytics Classic

Google Analytics Classic

Classic Google Analytics - sites that are using non-universal analytics code.

analytics

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Heap

Heap

Heap automatically captures every user action in your web app and lets you measure it all.

analytics

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Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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Intercom

Intercom

Intercom is a customer relationship management and messaging tool for web app owners

widgets

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Instagram API

Instagram API

This website makes calls to the Instagram API.

widgets

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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MailChimp

MailChimp

MailChimp is a widely used Email Marketing platform.

email

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Related Industries

Pet Food

brands overview


Pet food is a specialty food for domesticated animals that is formulated according to their nutritional needs. Typically sold in pet stores and supermarkets, it is usually specific to the type of animal, such as dog food or cat food.

Pet Food
brands →

Pet

brands overview

The Pet industry consists of many significant branches. Pet food and treats, pet supplies and accessories, pet services like vet care, pet insurance, etc.  These industries rake in millions of dollars each year. 

Pet
brands →

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