Interested to gather some elements regarding Pique ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.
They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,3 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 26 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Pique team!
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).
Fun fact - they're using emojis in 60.0% of their emails - the main ones they use are 🌸 🔥 🌎 🎁 💦.
We display here a overview of Pique email marketing strategy - along with other brands from the Health & Wellness industry. Amongst their last emails sent, two of them were '🌸 A sparkling gut 🌸' and 'The skin barrier powerhouse'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 57 on https://www.piquelife.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.
So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.
Average subject length
What about
Pique
then?
With their average of
26
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Pique
gets a score of
-3.3
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Klaviyo
Most common words
boost - your - Welcome - to - Don't - magic
Emoji use in subject lines
Most popular emojis
🌸 - 🔥 - 🌎 - 🎁 - 💦
🌸 - 🔥 - 🌎 - 🎁 - 💦
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
🌸 A sparkling gut 🌸
Email from
Pique
The skin barrier powerhouse
Email from
Pique
Secrets in the mirror
Email from
Pique
Did you know the gut plays an important role in providing the body energy? The vagus nerve connects your brain and your gut. Meaning good and bad bacteria in your gut communicates with your brain, which can deeply affect mood and energy levels. So a healthy digestive system supports better energy levels. 💪 Start each day with Pique's ultimate coffee alternative that ALSO supports your microbiome. Pique's Pu'er teas are a synergistic blend of prebiotics, probiotics, theaflavins and calming l-theanine. Pique's Pu'er teas: ☕️ Provide sustained focus with l-theanine 🔥 Fermented to support healthy digestion 🛡 Support a healthy immune system with potent antioxidants Get focused, sustained energy throughout the day while providing your gut with the nourishment it needs 👉https://www.piquelife.com/pages/coffee-replacement-puer
Feed Ad from
Pique
Feed Ad from
Pique
Feed Ad from
Pique
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
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You’re probably aware that you have competitors in your industry and you may even be checking out what they’re doing now and then. But are you doing enough to get ahead of your ecommerce competitors? What do you do with the information you’ve gathered about them? How do you differentiate your product and stand out from the competition?
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