You're looking for Email Ecommerce Marketing data for Pusheen Box? You're in the right place!
They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,5 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 31 characters, they're doing just ok! Pusheen Box could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).
Fun fact - they're using emojis in 42.86% of their emails - the main ones they use are 💐 🌸 🌿.
We display here a overview of Pusheen Box email marketing strategy - along with other brands from the Pet industry. Amongst their last emails sent, two of them were 'Happy Earth Day! 🌿' and 'Time is running out to get the Spring Cat Kit!'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 35 on https://pusheenbox.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.
One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.
Average subject length
What about
Pusheen Box
then?
With their average of
31
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Pusheen Box
gets a score of
-2.5
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Klaviyo
Most common words
out - to - get - the - Like - five
Emoji use in subject lines
Most popular emojis
💐 - 🌸 - 🌿
💐 - 🌸 - 🌿
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Happy Earth Day! 🌿
Email from
Pusheen Box
Time is running out to get the Spring Cat Kit!
Email from
Pusheen Box
Happy Mother's Day! 💐
Email from
Pusheen Box
YAY! The Pusheen Summer Box is now available! 🌿 It's filled with EXCLUSIVE Pusheen merchandise not found anywhere else! Subscribe today to receive NEW merchandise each quarter 🚚
Feed Ad from
Pusheen Box
Don't fret, you have another chance to grab The Pusheen Box! The Summer Box is now available! 🌿 It's filled with EXCLUSIVE Pusheen merchandise not found anywhere else! Subscribe today to receive NEW merchandise each quarter 🚚
Feed Ad from
Pusheen Box
YAY! The Pusheen Summer Box is now available! 🌿 It's filled with EXCLUSIVE Pusheen merchandise not found anywhere else! Subscribe today to receive NEW merchandise each quarter 🚚
Feed Ad from
Pusheen Box
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
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Backlinks Form
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Let’s see how the main brands in the pet space are organizing their marketing and the angles they’re using to convince customers - across ads, SEO organic and email marketing.
Transactional emails are the bread and butter of eCommerce. They are the most important type of email messages you’d ever send -- the endless one-shot automated emails (and sometimes multiple emails) that keep your customers and subscribers in the loop about various aspects of their transactions that matter to them (and your business).
Follow these newsletter examples and ideas for eCommerce email marketing, and you’ll be on your way to getting your creative juices flowing.
Email Marketing, if you strip everything else from your digital marketing strategy, can be the sole breadwinner in terms of sales and revenue for your ecommerce business.
