On Panoramata, we gather marketing data on DTC Ecommerce brands. On this page, we freely make some of this data available for Rock N Rose.
They have a very solid email marketing strategy - as their Average Spam score is very good since it's -4,3 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 36 characters, they're doing just ok! Rock N Rose could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Mailchimp (for a long time, the best ESP, from far - especially for small merchants and bloggers - but as soon as you start to scale your ecommerce, this might not be the best choice).
Fun fact - they're using emojis in 20.0% of their emails - the main ones they use are 👂.
We display here a overview of Rock N Rose email marketing strategy - along with other brands from the Jewelry industry. Amongst their last emails sent, two of them were 'Enjoy 20% off sitewide (includes Vintage & Sale!)' and '20% off this weekend (includes Vintage & Sale!)'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 30 on https://www.rocknrose.co.uk/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.
We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.
Average subject length
What about
Rock N Rose
then?
With their average of
36
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Rock N Rose
gets a score of
-4.3
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Mailchimp
Most common words
& - Sale - ) - 20% - Last - first
Emoji use in subject lines
Most popular emojis
👂
👂
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Enjoy 20% off sitewide (includes Vintage & Sale!)
Email from
Rock N Rose
20% off this weekend (includes Vintage & Sale!)
Email from
Rock N Rose
Our latest hoops 👂
Email from
Rock N Rose
Enjoy 20% off this weekend! Our sitewide summer sale has arrived alongside restocks of all our favourite styles. Use code SUNSHINE at checkout!
Feed Ad from
Rock N Rose
Enjoy 20% off everything! Our sitewide summer sale has arrived alongside restocks of all our favourite styles. Use code SUNSHINE at checkout
Feed Ad from
Rock N Rose
New-to-you Vintage. Hand picked, pre-loved, solid gold heirloom rings. Circular and sustainable. All vintage styles ship with complimentary worldwide express shipping.
Feed Ad from
Rock N Rose
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
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Backlinks Frame
Backlinks Form
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Manually sending emails to your contact list is counterproductive and overwhelming. Thankfully, email automation takes care of these things for you and can be applied to any type of business, no matter how big or small. In this article, we’ll talk about what email marketing automation is and the best email marketing automation flows to set up for your ecommerce business.
Spying on the competition is not only recommended–it’s a must! Tracking other brands’ website traffic can reap benefits like new ideas to try, good practices to undertake, and opportunities to leverage to drive traffic to your website. Even the most intriguing products and most meticulously designed online store will not thrive without attracting traffic to the website.
Here, we list down the 6-step sequence to a powerful email launch campaign. You’d definitely want to apply this method for the next big eCommerce dates to double your revenue.
