RTIC Outdoors
Marketing Strategy Breakdown

Logo of
RTIC Outdoors
An overview of
RTIC Outdoors
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Klaviyo
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Lifestyle
ecommerce industry.

RTIC Outdoors
Ecommerce Marketing Strategy

Here are some marketing takeaways for RTIC Outdoors.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -3,6 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 40 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help RTIC Outdoors improve their open rate, especially on mobile devices.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 44776% of their emails - the main ones they use are 🍻 🧵.

We display here a overview of RTIC Outdoors email marketing strategy - along with other brands from the Lifestyle industry. Amongst their last emails sent, two of them were 'Grab a new Cooler at up to 20% OFF Today!' and 'Last Chance for Great Deals on Coolers!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 55 on https://rticoutdoors.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

Recent marketing updates

Email Marketing

Social Advertising

RTIC Outdoors
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
40.0
characters

What about

RTIC Outdoors

then?

With their average of

40

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2099.26
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.6
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

RTIC Outdoors

 gets a score of

-3.6

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Savings. - FINAL - HOURS - for - Your - Today

Emoji use in subject lines

03.08
% of subject lines have emojis

Most popular emojis

🍻 - 🧵

🍻 - 🧵

Emojis are now a way to express emotions - and send a message - to your audience. What are they trying to express here? They seem to mainly use emojis they carefully pick to differenciate themselves from all the other DTC brand. Kudos!

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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RTIC Outdoors

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Featured Email Marketing Assets from

RTIC Outdoors

Grab a new Cooler at up to 20% OFF Today!

Grab a new Cooler at up to 20% OFF Today!

Email from

RTIC Outdoors

Last Chance for Great Deals on Coolers!

Last Chance for Great Deals on Coolers!

Email from

RTIC Outdoors

Dad Loves you a Bundle so get him a Bundle.

Dad Loves you a Bundle so get him a Bundle.

Email from

RTIC Outdoors

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Featured Ads and Paid Media Examples from

RTIC Outdoors

RTIC Outdoors
RTIC Outdoors

Overbuilt. Not Overpriced. Free Shipping On Orders $29+

RTIC 16oz Travel Mug, Maroon, Matte, Stainless Steel & Vacuum Insulated, Flip-Top Lid

RTIC 16oz Travel Mug, Maroon, Matte, Stainless Steel & Vacuum Insulated, Flip-Top Lid

Feed Ad from

RTIC Outdoors

RTIC Outdoors
RTIC Outdoors

Hard coolers made to go everywhere you go.Shop yours before your next adventure at rticoutdoors.com!

Feed Ad from

RTIC Outdoors

RTIC Outdoors
RTIC Outdoors

Hard coolers made to go everywhere you go.Shop yours before your next adventure at rticoutdoors.com!

Feed Ad from

RTIC Outdoors

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://rticoutdoors.com/

Domain Rating

55
This is the overall metric that matters most, as it sets
RTIC Outdoors
domain SEO authority.

It shows the power of
RTIC Outdoors
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://rticoutdoors.com/
, as their domain authority is
55
, their score can be considered under average.

Here, for
https://rticoutdoors.com/
, as their domain authority is
55
, their score can be considered average.

Here, for
https://rticoutdoors.com/
, as their domain authority is
55
, their score can be considered pretty good! 🙌

Here, for
https://rticoutdoors.com/
, as their domain authority is
55
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

367074
One of the most important metrics for
RTIC Outdoors
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
34886
) and their Domain Rating.

Total Keywords

34886
Why does this matter for
RTIC Outdoors
SEO strategy? 

This is the total number of keywords where 
RTIC Outdoors
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

0
The total number of domain who have a link to  
RTIC Outdoors
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
RTIC Outdoors
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

0

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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Related Industries

Outdoor Goods

brands overview

Outdoor goods, a.k.a. outdoor gear, comprises apparels (clothing & footwear) and non-apparels such as tents, backpacks, sleeping bags, and other equipment. With the rising focus on health, people from across the world have started concentrating on outdoor activities so as to stay fit. Hence, the demand for outdoor gears has been rising significantly across the globe. 

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