There’s a lot to learn from Shake Shack ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.
They have a very solid email marketing strategy - as their Average Spam score is very good since it's -4,8 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 33 characters, they're doing just ok! Shake Shack could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Ometria .
Fun fact - they're using emojis in 27.27% of their emails - the main ones they use are 🌈 🐝 🍹.
On Panoramata, we gather and analyze the entire Shake Shack email marketing strategy - along with other brands from the Restaurants industry. Amongst their last emails sent, two of them were 'An inside look at our Innovation Kitchen + more' and 'Wait a ShackBurger candle?'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 77 on https://shakeshack.com/home. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.
Average subject length
What about
Shake Shack
then?
With their average of
33
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Shake Shack
gets a score of
-4.8
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Ometria
Most common words
(hint: - bourbon) - Wait - a - OREO® - +
Emoji use in subject lines
Most popular emojis
🌈 - 🐝 - 🍹
🌈 - 🐝 - 🍹
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
An inside look at our Innovation Kitchen + more
Email from
Shake Shack
Wait a ShackBurger candle?
Email from
Shake Shack
Together is sweeter 🌈
Email from
Shake Shack
Need an afternoon pick-me-up? Buy one Shake, get a second free* to keep or share—we're not judging.USE CODE: SHAKEUP*Offer valid only for weekday pickup orders from 2-5pm placed on the Shake App or via shakeshack.com at participating Shake Shack locations (excluding airports, stadiums and ballparks). July 5, 2022 through August 31, 2022.
Feed Ad from
Shake Shack
The closest you'll ever come to downloading a ShackBurger: 99¢ delivery on our Shack App or shakeshack.com
Feed Ad from
Shake Shack
Knock, knock: Shack to your doorstep for only 99¢ Order on the Shack App or shakeshack.com
Feed Ad from
Shake Shack
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
We monitor your competitors emails & sms, and organize them for you.
Discover your competitors' lost checkout flow, welcome flow, etc.
On several networks, you can see and save the ads published by your competitors, with full history access.
Instantly see what a brand is doing well and when she's the most active.
We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.
Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.
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There's a secret weapon in your arsenal that can cut through the noise and grab your customers' attention…Discount code emails! We’ll show you great examples of discount code emails to send to your newsletter subscribers and why they work.
The industry your business operates in is constantly evolving, changing, and growing. From product development to the stories you share; from evolving customer preferences to customer choices that change faster than you can read this.
October is coming a.k.a. the spooky season for marketers. You’ll see Halloween-themed campaigns here and there from companies of different sizes and industries. Make it scary not to open your email.
