There’s a lot to learn from SHEIN ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.
Shein releases thousands of new trending items every single day. Their goal is simple: find the few winners across a whole new collection.
They’re known because they release new collections with small inventory for each piece, and they’re ready to mass-produce an item that is likely to sell more than the others.
This is their whole strategy and how they’ve been reinventing fast-fashion.
That’s why, in most of their emails, they encourage immediate purchase with very (too much?) strong CTAs, to understand right away which items are more attractive than others. Whatever the promotion, the goal is to find the next best seller.
Examples of incentives used by Shein:
Think about this for yourself, if you indeed need quickly to understand which items are more appealing than others.
Your Sales Report is going to be the best answer to this question. If you can afford the promotions to get an answer that quickly, you can try!
Whether you access the website directly with the url or from their newsletter or an ad, Shein incentivize their visitors to get their email through pop ups and signups forms.
After accessing the website, you’ll get 2 different pop ups: “ Special Deals Just for You “ with three different discounts.
3!
They also use gamification (notice the “Collect All” CTA) to make sure people are clicking on this, before capturing your email address. Their copywriting also gives a sense of exclusivity and personalization. It aims to make you feel valued and encourage engagement by implying that these offers are unique and tailored specifically for you.
(even if it’s not the case, of course)
If you don’t signup, you’ll get another pop up also highlighting three coupons, but with a different title "Sign in to receive the coupons below".
They again use a “Collect All“ CTA to create a sense of value and urgency pushing you to take the action of registration quickly as you will see that you can take advantage of all the three vouchers at once.
In case you close these two pop up, the following pop up appears asking you to register to get 20% off, free shipping and free returns:
Well.
That’s a lesson on how important lead generation is and how you should make sure to capture as many email addresses as possible.
Even if the visitor doesn’t purchase immediately, you can still retarget them later through your email marketing campaigns or ads.
Shein is known for its massive production, to all ages and preferences, as well as its extensive collaborations.
In their emails, they frequently highlight their collaborations, showcasing new products or collections tailored to match the preferences of their different audiences.
Regardless of your production volume, collaborations can indeed help increase your revenue, by triggering an audience’s interest, thanks to your partnerships. Of course, it's crucial to choose a partner whose values align with your brand. Of course :)
On their landing pages, Shein emphasizes strong social proof by showcasing a high number of reviews under each product name. At the bottom of the page, they feature numerous reviews with photos of happy customers wearing their products.
Shein puts forward the reviews with images, against all the others. Their goal is simple: make sure visitors can easily find how it looks like in real life. They can also filter reviews by categories, and the corresponding reviews, with or without images, are displayed.
Since this is one of the most powerful social proof, consider incentivizing customers to leave a review with photos. So, make sure to offer extra-perks for each review, like discounts or loyalty points, so your customers are likely to share more content with potential customers.
They have a very solid email marketing strategy - as their Average Spam score is excellent since it's -10 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.).
Average subject length
What about
SHEIN
then?
With their average of
29
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
SHEIN
gets a score of
-10.0
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Mailchimp
Most common words
you - have - to - excited - so - We're
Emoji use in subject lines
Most popular emojis
🔥 👀 🛍️ ☀️ 📦 🎉
🔥 👀 🛍️ ☀️ 📦 🎉
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
We're so excited to have you!
Email from
SHEIN
Your Fall Plans Just Got Cuter 😉
Email from
SHEIN
Email from
SHEIN
Born to Be FashionableFeel the beauty of being youShop Now!
Feed Ad from
SHEIN
Roupas Femininas Muitas EscolhasAlimente sua fome de moda!Compre Agora
Feed Ad from
SHEIN
Nova coleção de roupasEscolhas múltiplasDiga olá aos novos estilos
Feed Ad from
SHEIN
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
We monitor your competitors emails & sms, and organize them for you.
Discover your competitors' lost checkout flow, welcome flow, etc.
On several networks, you can see and save the ads published by your competitors, with full history access.
Instantly see what a brand is doing well and when she's the most active.
We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.
Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.
1 minute signup, no Credit Card required
with Mehdi, our founder
Knowledge is power & knowing what your competitors are doing is one of the best ways to stay ahead of competition as far as email marketing goes. Next step? Going all out to learn who your competitors are, what they do with respect to email marketing, understanding their tactics and strategies, and using what you know to your advantage.
Is keeping track of your competitors feeling like a full-time job? Do you often find yourself wishing you had to spend less effort trying to get a feel for what your competitors have been up to? Thankfully, the tool that will solve your woes exists! You can get an overview of your competitor’s recent activity in just one click with Panoramata’s competitor update generator.
The part art and part science aspect of how to use repeat sales email sequences.This is where a wee bit of stickiness, determination, and some care is required (on top of everything else you do to make your email campaigns succeed and work for your business).
![How to Use Repeat and Retention Email Sequences [Ideas, Workflows, & More]](https://cdn.prod.website-files.com/60d08d8f7ed64b84fb3552cd/62ab48d224b4f6124d172b04_Logical-thinking.jpg)
