Signal Snowboards
Marketing Strategy Breakdown

Logo of
Signal Snowboards
An overview of
Signal Snowboards
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Klaviyo
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Lifestyle
ecommerce industry.

Signal Snowboards
Ecommerce Marketing Strategy

There’s a lot to learn from Signal Snowboards ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,2 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 28 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the Signal Snowboards team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 50.0% of their emails - the main ones they use are 🚀 🎉.

We display here a overview of Signal Snowboards email marketing strategy - along with other brands from the Lifestyle industry. Amongst their last emails sent, two of them were 'Cardboard Sessions | Signal Snowboards' and '🎉 Big air at the Slush Mag contest! 🎉'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 46 on https://signalsnowboards.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Recent marketing updates

Email Marketing

Social Advertising

Signal Snowboards
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
28.0
characters

What about

Signal Snowboards

then?

With their average of

28

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

4997.67
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.2
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Signal Snowboards

 gets a score of

-2.2

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

the - Slush - Mag - contest - Welcome - Cardboard

Emoji use in subject lines

50.0
% of subject lines have emojis

Most popular emojis

🚀 - 🎉

🚀 - 🎉

Let's take a moment to review their emoji use. They use emojis to drive curiosity and interest towards their offer, with the usage of "Interest" emojis, as we call them. 👀, 🌟, 🤩, 💫 or 💎 are actually effective way to make your subject line stand out and trigger interest from your audience.They're using Happiness emojis (think about 🤗, 👍, 🥳 or 🎉 for example) to also connect with their audience, share good news and positivity with their audience.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

Need more insights?
Unlock everything about

Signal Snowboards

with Panoramata

Featured Email Marketing Assets from

Signal Snowboards

Cardboard Sessions | Signal Snowboards

Cardboard Sessions | Signal Snowboards

Email from

Signal Snowboards

🎉 Big air at the Slush Mag contest! 🎉

🎉 Big air at the Slush Mag contest! 🎉

Email from

Signal Snowboards

🚀 25% OFF! NOW THAT'S BIG. 🚀

🚀 25% OFF! NOW THAT'S BIG. 🚀

Email from

Signal Snowboards

Looking for ecommerce marketing inspiration? Subscribe to our newsletter!

Get 104 Email Marketing Ideas for free

We'll never send you spam. Never.

Featured Ads and Paid Media Examples from

Signal Snowboards

Signal Snowboards
Signal Snowboards

Feed Ad from

Signal Snowboards

Signal Snowboards
Signal Snowboards

Feed Ad from

Signal Snowboards

Signal Snowboards
Signal Snowboards

Feed Ad from

Signal Snowboards

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://signalsnowboards.com/

Domain Rating

46
This is the overall metric that matters most, as it sets
Signal Snowboards
domain SEO authority.

It shows the power of
Signal Snowboards
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://signalsnowboards.com/
, as their domain authority is
46
, their score can be considered under average.

Here, for
https://signalsnowboards.com/
, as their domain authority is
46
, their score can be considered average.

Here, for
https://signalsnowboards.com/
, as their domain authority is
46
, their score can be considered pretty good! 🙌

Here, for
https://signalsnowboards.com/
, as their domain authority is
46
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

2829
One of the most important metrics for
Signal Snowboards
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
1591
) and their Domain Rating.

Total Keywords

1591
Why does this matter for
Signal Snowboards
SEO strategy? 

This is the total number of keywords where 
Signal Snowboards
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

0
The total number of domain who have a link to  
Signal Snowboards
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

148619
What's a backlink? A link from another domain that redirect to  
Signal Snowboards
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

148567

Backlinks NoFollow

1238

Backlinks Redirect

6

Backlinks Images

137704

Backlinks Frame

0

Backlinks Form

1

Next live session: Valentine's Day Marketing Strategies You Should Try

Upcoming Learning Session - Online Webinar - 25th Dec.
Join us for an exclusive event where you’ll share some of the best Valentine's Day marketing strategies: we'll share templates and ideas you should try, and uncover and learn how to anticipate what your competitors might do as well.

Make better decisions, faster*

Panoramata is your all-in-one competitor strategy hub to gain real-time e-commerce marketing insights

*20 times faster than it would take to gather this information yourself

Email & SMS marketing monitoring

We monitor your competitors emails & sms, and organize them for you.

Email flows & sequences breakdown

Discover your competitors' lost checkout flow, welcome flow, etc.

track discounts

Ads monitoring

Track and save the ads published by your competitors, with full history access.

Brand profiles and Calendar View

Instantly see what a brand is doing well and when she's the most active.

Landing pages tracking

We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.

growth

Industry-specific Benchmarks

Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.

Softwares and Marketing eCommerce Stack

Coming soon.

Discover the best way to track brands (like

Signal Snowboards

) in one single platform

Monitor automatically your e-commerce competitors' digital marketing strategy and access unlimited inspiration. Track newsletters, flows, ads, landing pages, SMS, tech stack and much more. Save more than 20 hours/mo.

Let us spy for you so you can invest your time strategizing and creating new campaigns, rather on checking what your competitors are doing.

See how Panoramata works:

Get Started for Free

1 minute signup, no Credit Card required

mehdi, founder of panoramata
Book a Demo

with Mehdi, our founder

★★★★★

"I'msaving a day a week.
I don't miss anything anymore and don't have to think about tracking competitors."
★★★★★

"It's crazy good and easy to use, we can track everything! I feel like a Sherlock Holmes for emails, ads & landings"
★★★★★

"It's way easier to plan my content calendareven for events such as Christmas or Black Friday"

What our customers say

Join 10k+ ecommerce companies & start tracking your competitors instantly in one place.
"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"

Ready to dive in?
Get started today.

More brands you could track today on Panoramata

Nomads surfing

Lifestyle

More details →

She's Birdie

Lifestyle

More details →

EMP

Lifestyle

More details →

Studs

Lifestyle

More details →

Emirates Airlines

Lifestyle

More details →

FNAC France

Lifestyle

More details →

Related Insights

Lululemon Marketing Strategy: 6 Best Practices From Their Website, Emails, and Ads

Let’s take a closer look at some of the best marketing practices by Lululemon.

Marketing
Lululemon Marketing Strategy: 6 Best Practices From Their Website, Emails, and Ads

Discount Code Email: 20 Ways to Send A Promotion to Your Audience

There's a secret weapon in your arsenal that can cut through the noise and grab your customers' attention…Discount code emails! We’ll show you great examples of discount code emails to send to your newsletter subscribers and why they work. 

Marketing
Discount Code Email: 20 Ways to Send A Promotion to Your Audience

Monoware marketing strategies - inspirations for building brand identity, emails and journal content

Today, we'll take you to some interesting marketing styles from Monoware, a tableware brand. Get inspired as you read on - learn how they position their brand to the market, and how they hook their audience with engaging content.

Marketing
Monoware marketing strategies - inspirations for building brand identity, emails and journal content

Related Industries

Outdoor Goods

brands overview

Outdoor goods, a.k.a. outdoor gear, comprises apparels (clothing & footwear) and non-apparels such as tents, backpacks, sleeping bags, and other equipment. With the rising focus on health, people from across the world have started concentrating on outdoor activities so as to stay fit. Hence, the demand for outdoor gears has been rising significantly across the globe. 

Outdoor Goods
brands →

Lifestyle

brands overview

Lifestyle
brands →

Ready to dive in?
Get started today.