Soi Paris
Marketing Strategy Breakdown

Logo of
Soi Paris
An overview of
Soi Paris
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Fashion
ecommerce industry.

Soi Paris
Ecommerce Marketing Strategy

Emails, SEO, Marketing stack - you're in the right place to access some of the data to understand Soi Paris ecommerce marketing strategy - and from other brands from the Fashion industry.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -2,8 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 38 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Soi Paris improve their open rate, especially on mobile devices.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 93.1% of their emails - the main ones they use are ✨ 🌞 🌼 🌈 🔥 🦜.

We display here a overview of Soi Paris email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'Fête des Mères : Livraison offerte 💐' and 'Plutôt Chemisette ou Caraco ?🌈'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 37 on https://soi-paris.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Recent marketing updates

Email Marketing

Social Advertising

Soi Paris
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
38.0
characters

What about

Soi Paris

then?

With their average of

38

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

4450.15
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.8
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Soi Paris

 gets a score of

-2.8

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

10 - nouvelles - pièces - dont - Les - Soi

Emoji use in subject lines

93.1
% of subject lines have emojis

Most popular emojis

✨ - 🌞 - 🌼 - 🌈 - 🔥 - 🦜

✨ - 🌞 - 🌼 - 🌈 - 🔥 - 🦜

Let's take a moment to review their emoji use. They're using the most common kind of emojis used in email marketing for ecommerce : "Preferred choice". Basically, any emoji that would highlight a choice/preference for the customer. These emojis include ⭐, ✨, ❤️, 💖, 😍 or 😻.There are various way to improve your open rate - and using what we call here "Important Alert" emojis are clearly a good choice. That's always what they're regularly doing - we can see that they are regurarly using emojis such as 🚨, ⚡, 📣, 💥, ❗ or 🔥 to drive engagement towards their email marketing strategy

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Soi Paris

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Featured Email Marketing Assets from

Soi Paris

Fête des Mères : Livraison offerte 💐

Fête des Mères : Livraison offerte 💐

Email from

Soi Paris

Plutôt Chemisette ou Caraco ?🌈

Plutôt Chemisette ou Caraco ?🌈

Email from

Soi Paris

Cet imprimé que vous adorez tant 💗

Cet imprimé que vous adorez tant 💗

Email from

Soi Paris

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Featured Ads and Paid Media Examples from

Soi Paris

Soi Paris
Soi Paris

Prix Doux 🤍 Jusqu'à -50%

Prix Doux 🤍 Jusqu'à -50%

Feed Ad from

Soi Paris

Soi Paris
Soi Paris

La robe portefeuille iconique La Mer 🐟

La robe portefeuille iconique La Mer 🐟

Feed Ad from

Soi Paris

Soi Paris
Soi Paris

Une collection exclusive pensée pour habiller vos petites filles ❤️La livraison est offerte dès 200€

Capsule Mini Soi 😻 Imprimé Jaipur

Capsule Mini Soi 😻 Imprimé Jaipur

Feed Ad from

Soi Paris

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://soi-paris.com/

Domain Rating

37
This is the overall metric that matters most, as it sets
Soi Paris
domain SEO authority.

It shows the power of
Soi Paris
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://soi-paris.com/
, as their domain authority is
37
, their score can be considered under average.

Here, for
https://soi-paris.com/
, as their domain authority is
37
, their score can be considered average.

Here, for
https://soi-paris.com/
, as their domain authority is
37
, their score can be considered pretty good! 🙌

Here, for
https://soi-paris.com/
, as their domain authority is
37
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

14712
One of the most important metrics for
Soi Paris
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
3100
) and their Domain Rating.

Total Keywords

3100
Why does this matter for
Soi Paris
SEO strategy? 

This is the total number of keywords where 
Soi Paris
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

265
The total number of domain who have a link to  
Soi Paris
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

1996
What's a backlink? A link from another domain that redirect to  
Soi Paris
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

1984

Backlinks NoFollow

568

Backlinks Redirect

12

Backlinks Images

82

Backlinks Frame

0

Backlinks Form

0

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Industry-specific Benchmarks

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Softwares and Marketing eCommerce Stack

Affilae

Affilae

Affiliate tracking platform.

analytics

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Back in Stock

Back in Stock

Makes it possible for customers to sign up for back in stock email alerts.

widgets

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Conjured Referrals

Conjured Referrals

Service enables "Refer-A-Friend" style referral programs for eCommerce sites.

widgets

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Easy Redirects by ESC

Easy Redirects by ESC

Bulk 301 Redirects & 404 Error Management for Shopify by Eastside Co.

shop

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

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Flexify

Flexify

Sync the Shopify store with your Facebook Product Catalog.

shop

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Google Analytics Classic

Google Analytics Classic

Classic Google Analytics - sites that are using non-universal analytics code.

analytics

More details →
Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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Judge Me

Judge Me

Fully-featured widget to collect and display product reviews for eCommerce.

widgets

More details →
MailChimp

MailChimp

MailChimp is a widely used Email Marketing platform.

email

More details →
Pinterest Conversion Tracking

Pinterest Conversion Tracking

Tag that allows you to track actions people take on your website after viewing your Promoted Pin.

analytics

More details →
PayPal Button

PayPal Button

This page contains content from PayPal which includes checkout buttons.

payment

More details →
PayPal

PayPal

The website accepts payments with PayPal.

payment

More details →

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Soi Paris

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Related Industries

Clothes

brands overview

Clothes, being part of the Fashion industry, reflects an individual’s culture, personality, and preferences. Clothes began as a necessity to provide physical safeguards to the body from weather, heat, dust, rain and cold. Now due to the trends, they can tell us a great deal about a person's background, social status, style and mood. 

Clothes
brands →

Fashion

brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

Fashion
brands →

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