Soludos
Marketing Strategy Breakdown

Logo of
Soludos
An overview of
Soludos
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Bluecore
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Fashion
ecommerce industry.

Soludos
Ecommerce Marketing Strategy

You're looking for Email Ecommerce Marketing data for Soludos? You're in the right place!

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,7 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 26 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Soludos team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Bluecore .

Fun fact - they're using emojis in 88.46% of their emails - the main ones they use are ✨ ☀️ 🤩 🙌 😍 👏.

We display here a overview of Soludos email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were '48 HOURS Left: Summer Classics Sale' and 'LAST CHANCE: 25% off Summer Classics'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 67 on https://www.soludos.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Recent marketing updates

Email Marketing

Social Advertising

Soludos
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
26.0
characters

What about

Soludos

then?

With their average of

26

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

7304.77
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.7
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Soludos

 gets a score of

-1.7

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Bluecore

Most common words

FRIENDS - & - FAMILY: - 25% - COZY - styles

Emoji use in subject lines

88.46
% of subject lines have emojis

Most popular emojis

✨ - ☀️ - 🤩 - 🙌 - 😍 - 👏

✨ - ☀️ - 🤩 - 🙌 - 😍 - 👏

Emojis are now a way to express emotions - and send a message - to your audience. What are they trying to express here? They're using the most common kind of emojis used in email marketing for ecommerce : "Preferred choice". Basically, any emoji that would highlight a choice/preference for the customer. These emojis include ⭐, ✨, ❤️, 💖, 😍 or 😻.They use emojis to drive curiosity and interest towards their offer, with the usage of "Interest" emojis, as we call them. 👀, 🌟, 🤩, 💫 or 💎 are actually effective way to make your subject line stand out and trigger interest from your audience.Our favourite kind of emojis to use in a subject line, for sure. The "Happiness" kind. Even if they're not the most performant, these emojis are clearly showing the brand spirit and try to connect with the audience, on a emotionnal level. These emojis could be, for example, 🤗, 👍, 🥳 or 🎉.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Featured Email Marketing Assets from

Soludos

48 HOURS Left: Summer Classics Sale

48 HOURS Left: Summer Classics Sale

Email from

Soludos

LAST CHANCE: 25% off Summer Classics

LAST CHANCE: 25% off Summer Classics

Email from

Soludos

NEW Wedge Colors ☀️

NEW Wedge Colors ☀️

Email from

Soludos

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Featured Ads and Paid Media Examples from

Soludos

Soludos
Soludos

Feed Ad from

Soludos

Soludos
Soludos

Feed Ad from

Soludos

Soludos
Soludos

Feed Ad from

Soludos

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.soludos.com/

Domain Rating

67
This is the overall metric that matters most, as it sets
Soludos
domain SEO authority.

It shows the power of
Soludos
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.soludos.com/
, as their domain authority is
67
, their score can be considered under average.

Here, for
https://www.soludos.com/
, as their domain authority is
67
, their score can be considered average.

Here, for
https://www.soludos.com/
, as their domain authority is
67
, their score can be considered pretty good! 🙌

Here, for
https://www.soludos.com/
, as their domain authority is
67
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

53865
One of the most important metrics for
Soludos
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
4660
) and their Domain Rating.

Total Keywords

4660
Why does this matter for
Soludos
SEO strategy? 

This is the total number of keywords where 
Soludos
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

2150
The total number of domain who have a link to  
Soludos
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

19794
What's a backlink? A link from another domain that redirect to  
Soludos
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

17577

Backlinks NoFollow

3852

Backlinks Redirect

36

Backlinks Images

2505

Backlinks Frame

0

Backlinks Form

1922

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Softwares and Marketing eCommerce Stack

Amazon Payments

Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

More details →
Attentive

Attentive

Personalized mobile messaging platform.

analytics

More details →
Back in Stock

Back in Stock

Makes it possible for customers to sign up for back in stock email alerts.

widgets

More details →
BlueCore

BlueCore

Track and trigger emails in real-time. Previously known as TriggerMail.

analytics

More details →
Cloverly

Cloverly

Carbon offset software for checkouts.

payment

More details →
Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

More details →
KISSmetrics

KISSmetrics

Helps measure results and improve them with analytics from KISSmetrics.

analytics

More details →
Kiwi Sizing

Kiwi Sizing

Clothes size recommendation system.

widgets

More details →
Nosto

Nosto

Nosto enables online retailers to deliver their customers a personalized shopping experience.

analytics

More details →
Recommendify

Recommendify

Product recommendation system.

analytics

More details →
Searchanise

Searchanise

eCommerce search system.

widgets

More details →
Searchanise for Shopify

Searchanise for Shopify

Smart & Instant Search for Shopify.

shop

More details →
Secure Login by Oxi Apps

Secure Login by Oxi Apps

Easier and Faster Login with Facebook, Google, Twitter, LinkedIn & Amazon for Shopify.

shop

More details →
Shipup

Shipup

Shipping package tracking system.

shipping

More details →
QuadPay

QuadPay

Buy now pay later system - now owned by ZipPay.

payment

More details →
Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

More details →
Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

More details →

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Related Industries

Fashion

brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

Fashion
brands →

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