Starface
Marketing Strategy Breakdown

Logo of
Starface
An overview of
Starface
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Klaviyo
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Personal Care
ecommerce industry.

Starface
Ecommerce Marketing Strategy

You can access here some of the data we collect on Starface ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.

Regarding some datapoints we have on their email marketing strategy, they could improve, especially regarding their Average Spam score, we consider it not very good, almost bad since it's 0,5 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 31 characters, they're doing just ok! Starface could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 55.17% of their emails - the main ones they use are 💛 👀 🚨 🥳 ✨ 💖.

We display here a overview of Starface email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'shop ur starface favs and get 2x points 🚀' and 'happy graduation to the class of 2022 🥳'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 62 on https://starface.world/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

Recent marketing updates

Email Marketing

Social Advertising

Starface
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
31.0
characters

What about

Starface

then?

With their average of

31

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1505.43
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
0.5
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Starface

 gets a score of

0.5

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

introducing...ELMO - ur - love - ll - NEW - THE

Emoji use in subject lines

55.17
% of subject lines have emojis

Most popular emojis

💛 - 👀 - 🚨 - 🥳 - ✨ - 💖

💛 - 👀 - 🚨 - 🥳 - ✨ - 💖

Let's take a moment to review their emoji use. The first thing here is that we can see they're using what we're calling "Preferred choice" emoji - emojis that are expressing a best choice, a best seller, a well reviewed item ie. the brand is showing that it made the choice for you. These emojis could be, for example, ⭐, ✨, ❤️, 💖, 😍 or 😻. This is a manifestation of love.There are various way to improve your open rate - and using what we call here "Important Alert" emojis are clearly a good choice. That's always what they're regularly doing - we can see that they are regurarly using emojis such as 🚨, ⚡, 📣, 💥, ❗ or 🔥 to drive engagement towards their email marketing strategyTo improve their open rates, they're using the kind of emojis that triggers interest, because it shows that the brand provides unique/interesting value. This is done through these emojis: 👀, 🌟, 🤩, 💫 or 💎. It shows curiosity, unicity and demonstrates clear interest.They're using Happiness emojis (think about 🤗, 👍, 🥳 or 🎉 for example) to also connect with their audience, share good news and positivity with their audience.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Starface

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Featured Email Marketing Assets from

Starface

shop ur starface favs and get 2x points 🚀

shop ur starface favs and get 2x points 🚀

Email from

Starface

happy graduation to the class of 2022 🥳

happy graduation to the class of 2022 🥳

Email from

Starface

INTRODUCING: CLEAR AS DAY SPF 46 ☀️✨

INTRODUCING: CLEAR AS DAY SPF 46 ☀️✨

Email from

Starface

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Featured Ads and Paid Media Examples from

Starface

Starface
Starface

Star Athlete Kayvon Thibodeaux's fav body wash for acne-prone skin 🌟💦 Shop our foaming body cleanser

Introducing Starface x Kayvon Thibodeaux

Introducing Starface x Kayvon Thibodeaux

Feed Ad from

Starface

Starface
Starface

Star Athlete Kayvon Thibodeaux's fav body wash for acne-prone skin 🌟💦 Shop our foaming body cleanser

Introducing Starface x Kayvon Thibodeaux

Introducing Starface x Kayvon Thibodeaux

Feed Ad from

Starface

Starface
Starface

Cleanse, treat, and hydrate your skin with Starface: dermatologist-tested, award-winning products for cute and happy skin ✨💫

More fun for your face

More fun for your face

Feed Ad from

Starface

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://starface.world/

Domain Rating

62
This is the overall metric that matters most, as it sets
Starface
domain SEO authority.

It shows the power of
Starface
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://starface.world/
, as their domain authority is
62
, their score can be considered under average.

Here, for
https://starface.world/
, as their domain authority is
62
, their score can be considered average.

Here, for
https://starface.world/
, as their domain authority is
62
, their score can be considered pretty good! 🙌

Here, for
https://starface.world/
, as their domain authority is
62
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

25463
One of the most important metrics for
Starface
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
4722
) and their Domain Rating.

Total Keywords

4722
Why does this matter for
Starface
SEO strategy? 

This is the total number of keywords where 
Starface
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1675
The total number of domain who have a link to  
Starface
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

6894
What's a backlink? A link from another domain that redirect to  
Starface
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

6877

Backlinks NoFollow

2826

Backlinks Redirect

17

Backlinks Images

521

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

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Amazon Payments

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payment

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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AWIN

AWIN

Affiliate tracking application.

ads

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Attentive

Attentive

Personalized mobile messaging platform.

analytics

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Back in Stock

Back in Stock

Makes it possible for customers to sign up for back in stock email alerts.

widgets

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Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

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Digital Window

Digital Window

Digital Window provides performance marketing solutions. Providing customers with the tools and account management to get the most from their affiliate programmes

analytics

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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MailChimp for Shopify

MailChimp for Shopify

Connect your Shopify store with your MailChimp account.

shop

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Lucky Orange

Lucky Orange

Lucky Orange lets you see what people are doing on your website, in real time, and interact with them.

analytics

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Related Industries

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The skincare industry is vast and ever-changing. It is one of the fastest-growing industries under personal care. We can broadly define the skincare industry as the businesses and products that are focused on improving the health and appearance of skin. This can include everything from cleansers and moisturizers to more specialized treatments for conditions like acne or wrinkles.  

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