Timex
Marketing Strategy Breakdown

Logo of
Timex
An overview of
Timex
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy (some of their
Email aptitude
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Accessories
ecommerce industry.

Timex
Ecommerce Marketing Strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for Timex, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,3 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 33 characters, they're doing just ok! Timex could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Email aptitude .

Fun fact - they're using emojis in 23.91% of their emails - the main ones they use are ⚡ 💖 🎉 ☀️ 🎁 🥰.

On Panoramata, we gather and analyze the entire Timex email marketing strategy - along with other brands from the Accessories industry. Amongst their last emails sent, two of them were 'Timex x Stranger Things: Welcome to the Upside Down' and 'Shop the Timex Blog + 20% Off!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 72 on https://www.timex.com. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

Recent marketing updates

Email Marketing

Social Advertising

Timex
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
33.0
characters

What about

Timex

then?

With their average of

33

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1786.13
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.3
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Timex

 gets a score of

-3.3

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Email aptitude

Most common words

with - new - colors - 30% - Start - Peanuts

Emoji use in subject lines

23.91
% of subject lines have emojis

Most popular emojis

⚡ - 💖 - 🎉 - ☀️ - 🎁 - 🥰

⚡ - 💖 - 🎉 - ☀️ - 🎁 - 🥰

What does it say about their email marketing strategy - especially on their subject lines? The first thing here is that we can see they're using what we're calling "Preferred choice" emoji - emojis that are expressing a best choice, a best seller, a well reviewed item ie. the brand is showing that it made the choice for you. These emojis could be, for example, ⭐, ✨, ❤️, 💖, 😍 or 😻. This is a manifestation of love.They're using a "Important Alert" emoji - an emoji that highlight a subject line and show that "in this email, there's something important". These emojis could be 🚨, ⚡, 📣, 💥, ❗, 🔥. It's red, it's bold, it's important - it shouts that the audience should notice this message, and then take action.Our favourite kind of emojis to use in a subject line, for sure. The "Happiness" kind. Even if they're not the most performant, these emojis are clearly showing the brand spirit and try to connect with the audience, on a emotionnal level. These emojis could be, for example, 🤗, 👍, 🥳 or 🎉.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Timex

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Featured Email Marketing Assets from

Timex

Timex x Stranger Things: Welcome to the Upside Down

Timex x Stranger Things: Welcome to the Upside Down

Email from

Timex

Shop the Timex Blog + 20% Off!

Shop the Timex Blog + 20% Off!

Email from

Timex

Stranger Things are happening at Timex

Stranger Things are happening at Timex

Email from

Timex

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Featured Ads and Paid Media Examples from

Timex

Timex
Timex

Feed Ad from

Timex

Timex
Timex

Feed Ad from

Timex

Timex
Timex

Feed Ad from

Timex

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.timex.com

Domain Rating

72
This is the overall metric that matters most, as it sets
Timex
domain SEO authority.

It shows the power of
Timex
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.timex.com
, as their domain authority is
72
, their score can be considered under average.

Here, for
https://www.timex.com
, as their domain authority is
72
, their score can be considered average.

Here, for
https://www.timex.com
, as their domain authority is
72
, their score can be considered pretty good! 🙌

Here, for
https://www.timex.com
, as their domain authority is
72
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

375312
One of the most important metrics for
Timex
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
61092
) and their Domain Rating.

Total Keywords

61092
Why does this matter for
Timex
SEO strategy? 

This is the total number of keywords where 
Timex
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

6087
The total number of domain who have a link to  
Timex
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

1350370
What's a backlink? A link from another domain that redirect to  
Timex
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

1324912

Backlinks NoFollow

59097

Backlinks Redirect

272

Backlinks Images

251468

Backlinks Frame

10

Backlinks Form

23492

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Softwares and Marketing eCommerce Stack

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analytics

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Bronto Marketing Platform gives retailers the ability to orchestrate campaigns across email, mobile, and social channels.

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CrazyEgg

Crazy Egg provides visualization of visits to your website.

analytics

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Automated conversion optimization and content personalization.

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Precision audience targeting technology. Now Linkedin Ads.

ads

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analytics

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analytics

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shop

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Classic Google Analytics - sites that are using non-universal analytics code.

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brands overview

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