Trip

Marketing Strategy Breakdown

Logo of
Trip
An overview of
Trip
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Beverage
ecommerce industry.

Trip

- Ecommerce marketing strategy

You're looking for Email Ecommerce Marketing data for Trip? You're in the right place!

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,8 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 28 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the Trip team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 100.0% of their emails - the main ones they use are ✨ 💥 ✌ 🚨 ⚡ 🎁.

We display here a overview of Trip email marketing strategy - along with other brands from the Beverage industry. Amongst their last emails sent, two of them were 'Take time to unwind ✨' and 'Liv's mood boosting tips ✨'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 51 on https://drink-trip.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

Recent marketing updates

Email Marketing

Social Advertising

Trip

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
28.0
characters

What about

Trip

then?

With their average of

28

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1874.76
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.8
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Trip

 gets a score of

-2.8

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

chance - 20% - off - + - Win - Free

Emoji use in subject lines

100.0
% of subject lines have emojis

Most popular emojis

✨ - 💥 - ✌ - 🚨 - ⚡ - 🎁

✨ - 💥 - ✌ - 🚨 - ⚡ - 🎁

Emojis could be a key part of your email strategy - to drive open rate, but they can also be part of your branding. Here, what can we say? The first thing here is that we can see they're using what we're calling "Preferred choice" emoji - emojis that are expressing a best choice, a best seller, a well reviewed item ie. the brand is showing that it made the choice for you. These emojis could be, for example, ⭐, ✨, ❤️, 💖, 😍 or 😻. This is a manifestation of love.They're using a "Important Alert" emoji - an emoji that highlight a subject line and show that "in this email, there's something important". These emojis could be 🚨, ⚡, 📣, 💥, ❗, 🔥. It's red, it's bold, it's important - it shouts that the audience should notice this message, and then take action.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Trip

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Featured Email Marketing Assets from

Trip

Take time to unwind ✨

Take time to unwind ✨

Email from

Trip

Liv's mood boosting tips ✨

Liv's mood boosting tips ✨

Email from

Trip

Our NEW Drinks... ✌️

Our NEW Drinks... ✌️

Email from

Trip

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Featured Ads and Paid Media Examples from

Trip

Trip
Trip

Feed Ad from

Trip

Trip
Trip

Feed Ad from

Trip

Trip
Trip

Feed Ad from

Trip

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://drink-trip.com/

Domain Rating

51
This is the overall metric that matters most, as it sets
Trip
domain SEO authority.

It shows the power of
Trip
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://drink-trip.com/
, as their domain authority is
51
, their score can be considered under average.

Here, for
https://drink-trip.com/
, as their domain authority is
51
, their score can be considered average.

Here, for
https://drink-trip.com/
, as their domain authority is
51
, their score can be considered pretty good! 🙌

Here, for
https://drink-trip.com/
, as their domain authority is
51
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

48803
One of the most important metrics for
Trip
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
4273
) and their Domain Rating.

Total Keywords

4273
Why does this matter for
Trip
SEO strategy? 

This is the total number of keywords where 
Trip
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

562
The total number of domain who have a link to  
Trip
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

1944
What's a backlink? A link from another domain that redirect to  
Trip
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

1937

Backlinks NoFollow

1158

Backlinks Redirect

5

Backlinks Images

86

Backlinks Frame

0

Backlinks Form

2

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Softwares and Marketing eCommerce Stack

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Digital Window provides performance marketing solutions. Providing customers with the tools and account management to get the most from their affiliate programmes

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analytics

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Facebook Pixel specifically for Shopify.

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Google Analytics

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Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

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Google Tag Manager

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Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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MailChimp for Shopify

MailChimp for Shopify

Connect your Shopify store with your MailChimp account.

shop

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MailChimp

MailChimp

MailChimp is a widely used Email Marketing platform.

email

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Shopify Conversions

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This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

More details →
Shopify Hosted

Shopify Hosted

The IP of this system is on Shopify.

hosting

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Shopify Custom Theme

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This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

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Teads

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Video advertising serving technology.

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Trip

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, all in one"
"It's been a lifesaver"
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