Umami Cart
Marketing Strategy Breakdown

Logo of
Umami Cart
An overview of
Umami Cart
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy (some of their
Shopify
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Food
ecommerce industry.

Umami Cart
Ecommerce Marketing Strategy

There’s a lot to learn from Umami Cart ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

Regarding some datapoints we have on their email marketing strategy, they could improve, especially regarding their Average Spam score, we consider it ok, just average since it's -0,7 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 30 characters, they're doing just ok! Umami Cart could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Shopify (as main of the emails we tracked were sent directly from Shopify - whether on transactionnal emails or via Shopify Email app).

Fun fact - they're using emojis in 66.22% of their emails - the main ones they use are 👀 🔥 🎁 🥬 🌶️ 🎉.

We display here a overview of Umami Cart email marketing strategy - along with other brands from the Food industry. Amongst their last emails sent, two of them were '🔥 $5 off wagyu sushi & hot new arrivals' and 'How to: Momofuku Sticky Ribs 🍖'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 55 on https://umamicart.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

Recent marketing updates

Email Marketing

Social Advertising

Umami Cart
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
30.0
characters

What about

Umami Cart

then?

With their average of

30

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

4167.11
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-0.7
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Umami Cart

 gets a score of

-0.7

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Shopify

Most common words

How - to: - Taiwanese - Braised - New - Choy

Emoji use in subject lines

66.22
% of subject lines have emojis

Most popular emojis

👀 - 🔥 - 🎁 - 🥬 - 🌶️ - 🎉

👀 - 🔥 - 🎁 - 🥬 - 🌶️ - 🎉

Yes, these emojis are pretty. But what are their usage telling us? First thing we notice is the usage of a Preferred choice emoji. What's this? Well, for us, it's an emoji that actually shows a clear choice/appreciation for the customer, and drive social proof. For example, it could be one of these emojis: ⭐, ✨, ❤️, 💖, 😍 or 😻.They're using a "Important Alert" emoji - an emoji that highlight a subject line and show that "in this email, there's something important". These emojis could be 🚨, ⚡, 📣, 💥, ❗, 🔥. It's red, it's bold, it's important - it shouts that the audience should notice this message, and then take action.They're using the kind of emojis that I prefer - the "Interest" kind. This kind of emojis includes emojis such as 👀, 🌟, 🤩, 💫 or 💎. It's made to trigger interest and show that what you're about to see in this email is kinda unique. The gem especially tells that.They're using Happiness emojis (think about 🤗, 👍, 🥳 or 🎉 for example) to also connect with their audience, share good news and positivity with their audience.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Featured Email Marketing Assets from

Umami Cart

🔥 $5 off wagyu sushi & hot new arrivals

🔥 $5 off wagyu sushi & hot new arrivals

Email from

Umami Cart

How to: Momofuku Sticky Ribs 🍖

How to: Momofuku Sticky Ribs 🍖

Email from

Umami Cart

this weekend: FREE momofuku chili oil 🌶️

this weekend: FREE momofuku chili oil 🌶️

Email from

Umami Cart

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Featured Ads and Paid Media Examples from

Umami Cart

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Umami Cart

Feed Ad from

Umami Cart

Umami Cart
Umami Cart

Feed Ad from

Umami Cart

Umami Cart
Umami Cart

Feed Ad from

Umami Cart

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://umamicart.com/

Domain Rating

55
This is the overall metric that matters most, as it sets
Umami Cart
domain SEO authority.

It shows the power of
Umami Cart
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://umamicart.com/
, as their domain authority is
55
, their score can be considered under average.

Here, for
https://umamicart.com/
, as their domain authority is
55
, their score can be considered average.

Here, for
https://umamicart.com/
, as their domain authority is
55
, their score can be considered pretty good! 🙌

Here, for
https://umamicart.com/
, as their domain authority is
55
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

15093
One of the most important metrics for
Umami Cart
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
16484
) and their Domain Rating.

Total Keywords

16484
Why does this matter for
Umami Cart
SEO strategy? 

This is the total number of keywords where 
Umami Cart
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

782
The total number of domain who have a link to  
Umami Cart
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

5490
What's a backlink? A link from another domain that redirect to  
Umami Cart
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

5421

Backlinks NoFollow

3602

Backlinks Redirect

67

Backlinks Images

2140

Backlinks Frame

2

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

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accessiBe

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analytics

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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AWIN

AWIN

Affiliate tracking application.

ads

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Digital Window

Digital Window

Digital Window provides performance marketing solutions. Providing customers with the tools and account management to get the most from their affiliate programmes

analytics

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

More details →
Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

More details →
Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

More details →
Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Lucky Orange

Lucky Orange

Lucky Orange lets you see what people are doing on your website, in real time, and interact with them.

analytics

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Oribi Analytics

Oribi Analytics

Web analytics and event tracking system.

analytics

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Refersion

Refersion

Affiliate tracking management program.

ads

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

More details →
Shopify Hosted

Shopify Hosted

The IP of this system is on Shopify.

hosting

More details →
Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

More details →
Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

More details →

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