Uniform Teeth
Marketing Strategy Breakdown

Logo of
Uniform Teeth
An overview of
Uniform Teeth
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Klaviyo
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Health & Wellness
ecommerce industry.

Uniform Teeth
Ecommerce Marketing Strategy

You can access here some of the data we collect on Uniform Teeth ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,8 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 25 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Uniform Teeth team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 44693% of their emails - the main ones they use are 😁.

On Panoramata, we gather and analyze the entire Uniform Teeth email marketing strategy - along with other brands from the Health & Wellness industry. Amongst their last emails sent, two of them were 'meet Tony' and 'We'd love to introduce you'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 36 on https://www.uniformteeth.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

Recent marketing updates

Email Marketing

Social Advertising

Uniform Teeth
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
25.0
characters

What about

Uniform Teeth

then?

With their average of

25

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

3257.89
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.8
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Uniform Teeth

 gets a score of

-2.8

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

d - love - to - introduce - 3 - safety

Emoji use in subject lines

12.5
% of subject lines have emojis

Most popular emojis

😁

😁

Yes, these emojis are pretty. But what are their usage telling us? There are regular emojis, that every brand can use - mainly because they relate to emotions, rather than lines of business (even if it's not the majority of the cases). Here, what's interesting is that they seem to be using emojis that are specific to their positionning/industry/line of business - which is great because they can stand out in any inbox cluttered with emojis that everyone uses!

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Uniform Teeth

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Featured Email Marketing Assets from

Uniform Teeth

meet Tony

meet Tony

Email from

Uniform Teeth

We'd love to introduce you

We'd love to introduce you

Email from

Uniform Teeth

More appointments now available

More appointments now available

Email from

Uniform Teeth

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Featured Ads and Paid Media Examples from

Uniform Teeth

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Feed Ad from

Uniform Teeth

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Uniform Teeth

Feed Ad from

Uniform Teeth

Uniform Teeth
Uniform Teeth

Feed Ad from

Uniform Teeth

Video Analysis

SEO strategy, Organic keywords and Traffic details for

Domain Rating

36
This is the overall metric that matters most, as it sets
Uniform Teeth
domain SEO authority.

It shows the power of
Uniform Teeth
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
, as their domain authority is
36
, their score can be considered under average.

Here, for
, as their domain authority is
36
, their score can be considered average.

Here, for
, as their domain authority is
36
, their score can be considered pretty good! 🙌

Here, for
, as their domain authority is
36
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

3207
One of the most important metrics for
Uniform Teeth
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
2952
) and their Domain Rating.

Total Keywords

2952
Why does this matter for
Uniform Teeth
SEO strategy? 

This is the total number of keywords where 
Uniform Teeth
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

387
The total number of domain who have a link to  
Uniform Teeth
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

991
What's a backlink? A link from another domain that redirect to  
Uniform Teeth
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

990

Backlinks NoFollow

518

Backlinks Redirect

1

Backlinks Images

76

Backlinks Frame

0

Backlinks Form

0

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