Emails, SEO, Marketing stack - you're in the right place to access some of the data to understand Weight Watchers - UK ecommerce marketing strategy - and from other brands from the Health & Wellness industry.
We display here a overview of Weight Watchers - UK email marketing strategy - along with other brands from the Health & Wellness industry.
One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.
Average subject length
What about
Weight Watchers - UK
then?
With their average of
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Weight Watchers - UK
gets a score of
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
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Most common words
Emoji use in subject lines
Most popular emojis
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Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Email from
Weight Watchers - UK
Email from
Weight Watchers - UK
Email from
Weight Watchers - UK
WW is proven to be 2x more effective than trying alone. Eat what you love on your personalised health plan, even dessert! 🙌
Feed Ad from
Weight Watchers - UK
Feed Ad from
Weight Watchers - UK
Light lunch inspo incoming 😍 Italian-style pesto salad 🥗 Serves 4 🥗 What you'll need 🛒✔️1 Aubergine - cut into 2 cm cubes✔️1 Courgette - cut into 2 cm cubes✔️2 Medium red peppers - diced✔️60g Reduced fat red pesto✔️4 Sprays of calorie controlled cooking spray✔️150g Ciabatta bread - thickly spiced✔️1 Clove of garlic - halved✔️100g Spinach✔️125g Light mozzarellaHow to make it ⏲1. Preheat the oven to 200°C, fan 180°C, gas mark 6. Line 1 large baking tray with baking paper. Cut the aubergine and courgette into 3cm cubes, then add to the trays, along with the diced peppers. Spoon over 30g reduced-fat red pesto, mist with cooking spray, then season and toss together.2. Roast for 35-40 minutes. Thickly slice 150g ciabatta and rub with the cut sides of 1 halved garlic clove, then cut into 2cm pieces. Mist with cooking spray, put onto a baking tray and bake alongside the veg for the final 10 minutes.3. Remove the croutons and veg from the oven and set aside to cool. In a bowl, toss the roasted veg with 30g reduced-fat red pesto and the spinach. Tear the mozzarella into pieces, then add to the salad.4. Season and store in airtight containers in the fridge until ready to eat, scattering over the croutons just before serving.#wwuk #summer #recipe #pesto #wellness
Feed Ad from
Weight Watchers - UK
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