WelleCo
Marketing Strategy Breakdown

Logo of
WelleCo
An overview of
WelleCo
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Klaviyo
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Health & Wellness
ecommerce industry.

WelleCo
Ecommerce Marketing Strategy

Emails, SEO, Marketing stack - you're in the right place to access some of the data to understand WelleCo ecommerce marketing strategy - and from other brands from the Health & Wellness industry.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,5 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 36 characters, they're doing just ok! WelleCo could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

On Panoramata, we gather and analyze the entire WelleCo email marketing strategy - along with other brands from the Health & Wellness industry. Amongst their last emails sent, two of them were 'Take 20% off sitewide' and 'Your top-rated smoothie recipes'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 37 on https://www.welleco.com.au/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

Recent marketing updates

Email Marketing

Social Advertising

WelleCo
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
36.0
characters

What about

WelleCo

then?

With their average of

36

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

932.64
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.5
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

WelleCo

 gets a score of

-2.5

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

favourites - Take - up - to - Save - noon

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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WelleCo

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Featured Email Marketing Assets from

WelleCo

Take 20% off sitewide

Take 20% off sitewide

Email from

WelleCo

Your top-rated smoothie recipes

Your top-rated smoothie recipes

Email from

WelleCo

The best 3 ingredient chocolate mousse recipe

The best 3 ingredient chocolate mousse recipe

Email from

WelleCo

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Featured Ads and Paid Media Examples from

WelleCo

WelleCo
WelleCo

Feed Ad from

WelleCo

WelleCo
WelleCo

Feed Ad from

WelleCo

WelleCo
WelleCo

Feed Ad from

WelleCo

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.welleco.com.au/

Domain Rating

37
This is the overall metric that matters most, as it sets
WelleCo
domain SEO authority.

It shows the power of
WelleCo
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.welleco.com.au/
, as their domain authority is
37
, their score can be considered under average.

Here, for
https://www.welleco.com.au/
, as their domain authority is
37
, their score can be considered average.

Here, for
https://www.welleco.com.au/
, as their domain authority is
37
, their score can be considered pretty good! 🙌

Here, for
https://www.welleco.com.au/
, as their domain authority is
37
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

1329
One of the most important metrics for
WelleCo
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
1192
) and their Domain Rating.

Total Keywords

1192
Why does this matter for
WelleCo
SEO strategy? 

This is the total number of keywords where 
WelleCo
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

353
The total number of domain who have a link to  
WelleCo
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

3275
What's a backlink? A link from another domain that redirect to  
WelleCo
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

3256

Backlinks NoFollow

981

Backlinks Redirect

17

Backlinks Images

668

Backlinks Frame

0

Backlinks Form

2

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Industry-specific Benchmarks

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Softwares and Marketing eCommerce Stack

Active Campaign

Active Campaign

Marketing automation, email marketing and behavioral analysis.

analytics

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Conjured Referrals

Conjured Referrals

Service enables "Refer-A-Friend" style referral programs for eCommerce sites.

widgets

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Friendbuy

Friendbuy

A referral marketing optimization service.

cms

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Microdata for Google Shopping

Microdata for Google Shopping

Microdata for adding products to Google Shopping.

widgets

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Mixpanel

Mixpanel

This is an analytic platform that is particularly optimized funnel/work-flow optimization.

analytics

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Pinterest Conversion Tracking

Pinterest Conversion Tracking

Tag that allows you to track actions people take on your website after viewing your Promoted Pin.

analytics

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Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

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Recharge Payments

Recharge Payments

Easily sell subscriptions on your Shopify store.

payment

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

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Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

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Smile IO

Smile IO

Customer loyalty rewards incentive program widget for shops previously known as Sweet Tooth.

widgets

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Shogun

Shogun

Build custom pages with a drag and drop visual editor and use tools to boost store performance.

shop

More details →
Smile.io for Shopify

Smile.io for Shopify

Points, VIP reward program plugin for Shopify.

shop

More details →
Stamped

Stamped

Loyalty, Ratings and Reviews for ecommerce websites.

Loyalty and Reviews

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, all in one"
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in 30s"
"We offer much more value to our clients"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"Saves me hours!"
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on competitors"
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Related Industries

Supplements

brands overview

In the area of Health & Wellness, supplements are used to augment or meet nutrient gaps. Any products you're taking to supplement your diet are considered dietary supplements. These include vitamins, minerals, fish oils, herbal supplements, sports nutrition, and weight management.

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Health & Wellness

brands overview

The Health & Wellness industry encompasses all activities which promote physical and mental wellbeing. Some of the important aspects of the health and wellness industry include personal care/beauty, nutrition, weight management, fitness, preventive/personalized medicine, etc. These brands include Weight Watchers, Organifi, Lumen, five cbd, etc.

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