You can access here some of the data we collect on White and Salt ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.
They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -3,3 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 40 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help White and Salt improve their open rate, especially on mobile devices.
We display here a overview of White and Salt email marketing strategy - along with other brands from the Lifestyle industry. Amongst their last emails sent, two of them were 'Open Your Own Design Studio With WAS' and 'Design Intensive or Full Brand - Which One Should I Invest In?'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 16 on https://whiteandsalt.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.
In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.
Average subject length
What about
White and Salt
then?
With their average of
40
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
White and Salt
gets a score of
-3.3
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
(soon)
Most common words
How - To - Get - More - Design - In?
Emoji use in subject lines
Most popular emojis
(soon)
(soon)
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Open Your Own Design Studio With WAS
Email from
White and Salt
Design Intensive or Full Brand - Which One Should I Invest In?
Email from
White and Salt
Email from
White and Salt
Watch Instantly // How to Get More Clients As a Designer 👇In this free training, you'll walk away knowing...--> How to get clients when you're starting from zero or are experiencing a dry season--> What I did differently in 2021 to go from constant worry about where my next client was coming from to a consistent flow of quality inquiries--> A different perspective on getting clients than what you have been hearing and trying that actually gets results Make a positive change in your business, start here ---> click Learn More to watch.
![[FREE TRAINING] How to Get More Clients as a Designer](https://cdn.prod.website-files.com/60d08d8f7ed64b84fb3552cd/62fa17a3417221fe74f89fff_image_3737%2522%5D%2C%26dum%3D.jpeg)
Feed Ad from
White and Salt
Watch Instantly // How to Get More Clients As a Designer 👇In this free training, you'll walk away knowing...--> How to get clients when you're starting from zero or are experiencing a dry season--> What I did differently in 2021 to go from constant worry about where my next client was coming from to a consistent flow of quality inquiries--> A different perspective on getting clients than what you have been hearing and trying that actually gets results Make a positive change in your business, start here ---> click Learn More to watch.
![[FREE TRAINING] How to Get More Clients as a Designer](https://cdn.prod.website-files.com/60d08d8f7ed64b84fb3552cd/62fa17a3417221e410f8a000_image_3737%2522%5D%2C%26dum%3D.jpeg)
Feed Ad from
White and Salt
Feed Ad from
White and Salt
Domain Rating
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