There’s a lot to learn from Ypson's ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.
We display here a overview of Ypson's email marketing strategy - along with other brands from the Fashion industry.
We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.
Average subject length
What about
Ypson's
then?
With their average of
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Ypson's
gets a score of
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
(soon)
Most common words
Emoji use in subject lines
Most popular emojis
(soon)
(soon)
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Email from
Ypson's
Email from
Ypson's
Email from
Ypson's
"Sans trop en faire, la paire a un style réussi, simple et efficace. Le pied est bien maintenu et, après quelques heures de port, le cuir s'assouplit pour rendre le chaussant encore plus agréable." Comme un Camion
Feed Ad from
Ypson's
"Sans trop en faire, la paire a un style réussi, simple et efficace. Le pied est bien maintenu et, après quelques heures de port, le cuir s'assouplit pour rendre le chaussant encore plus agréable." Comme un Camion
Feed Ad from
Ypson's
Des souliers de qualité conçus pour durer !🚚 Livraison en 48H gratuite📦 Frais de port et retour offerts
Feed Ad from
Ypson's
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
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We wish you the best of luck the eCommerce world has to offer. Along with our good wishes, we are sharing with you this thoughtful list of the latest tactics to promote your Black Friday deals and boost your sales this holiday season. Read on for some really good examples from the Fashion industry brands. Stay tuned for the Personal Care, Home, and other industries in the coming blogs.
While it's important to learn from your competitors, it's also important to be original. Don't just copy what they're doing. Instead, use their strategies as inspiration to create your own unique ad campaigns.
Welcome email sequences sent out to your new subscribers and/or customers are a fantastic opportunity to make those critical first impressions matter. Automated welcome email sequences help you automate this part of email marketing effectively.
![How to Introduce Someone to your Brand with Email Marketing [Examples & tips]](https://cdn.prod.website-files.com/60d08d8f7ed64b84fb3552cd/6369544d53c25e4496d70248_welcome%20email.jpg)
