There’s a lot to learn from 900.care ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.
They have a good email marketing strategy - if we look at their Average Spam score, it's good - being at -1 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 37 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help 900.care improve their open rate, especially on mobile devices.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).
Fun fact - they're using emojis in 55.26% of their emails - the main ones they use are 🙋 ♀️ ♂️ 🌎 ✨ 🎅.
We display here a overview of 900.care email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'La 6ème limite planétaire ?!?! 🧐' and 'quel est le point commun entre votre môman et la planète ?'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 41 on https://900.care/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.
In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.
Average subject length
What about
900.care
then?
With their average of
37
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
900.care
gets a score of
-1.0
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Klaviyo
Most common words
brut. - LE - le - rentrée - capuchons - e-commerce
Emoji use in subject lines
Most popular emojis
🙋 - ♀️ - ♂️ - 🌎 - ✨ - 🎅
🙋 - ♀️ - ♂️ - 🌎 - ✨ - 🎅
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
La 6ème limite planétaire ?!?! 🧐
Email from
900.care
quel est le point commun entre votre môman et la planète ?
Email from
900.care
Oubliez Roland Garros l'évènement sportif du moment c'est Ma Petite Planète
Email from
900.care
L'adoption d'une bonne routine beauté est essentielle pour conserver une peau saine et un teint lumineux🥰. Oui mais voilà, même pour les plus beauty addict d'entre nous, tous les moyens ne sont pas bons pour parvenir à nos fins : le grand challenge est de parvenir à une routine skincare qui soit à la fois respectueuse de notre peau et de l'environnement🌍, et ce n'est pas si simple 😅 ! Suivez le guide pour une routine beauté plus écolo ! 👇
Feed Ad from
900.care
Le plastique à usage unique sous la douche ? Très peu pour nous ! Les bouteilles de gel douche et autres shampoings envahissent nos (petites) poubelles qui voient s'entasser toujours plus de déchets (quasiment 3kg par famille et par an) ! ?? Mais quelles sont les solutions pour remplacer nos soins chouchous, qui sont si doux et sentent si bon ? ?
Feed Ad from
900.care
Feed Ad from
900.care
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
We monitor your competitors emails & sms, and organize them for you.
Discover your competitors' lost checkout flow, welcome flow, etc.
Track and save the ads published by your competitors, with full history access.
Instantly see what a brand is doing well and when she's the most active.
We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.
Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.
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A winning email marketing strategy will put your ecommerce business on the right path but your efforts will be undone if you pick the wrong email marketing platform. Avoid this rookie mistake by finding out the best platform that suits the needs of your business.
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Email marketing is effective not just because of the volume of mails sent and received or because of the number of users; it’s also because email marketing is one of the very few marketing channels left that actually brings in results. To create an effective email marketing strategy, first you need to start building your list, create a calendar, segment your list, optimize your subject lines and creatives, implement automation and email flows, develop a good sending frequency, and monitor your ROI regularly.
We dove into some most popular fashion brands to see how they reach out to their prospective customers when a cart has been left behind. Here, we picked out some fave emails and best practices. All thanks to Panoramata we were able to track their lost checkout journey. We encourage you to read on. Whether you belong to the fashion industry or not, these really help.
