900.care
Marketing Strategy Breakdown

Logo of
900.care
An overview of
900.care
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Personal Care
ecommerce industry.

900.care
Ecommerce Marketing Strategy

There’s a lot to learn from 900.care ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a good email marketing strategy - if we look at their Average Spam score, it's good - being at -1 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 37 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help 900.care improve their open rate, especially on mobile devices.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 55.26% of their emails - the main ones they use are 🙋 ♀️ ♂️ 🌎 ✨ 🎅.

We display here a overview of 900.care email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'La 6ème limite planétaire ?!?! 🧐' and 'quel est le point commun entre votre môman et la planète ?'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 41 on https://900.care/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Recent marketing updates

Email Marketing

Social Advertising

900.care
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
37.0
characters

What about

900.care

then?

With their average of

37

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

3181.82
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.0
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

900.care

 gets a score of

-1.0

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

brut. - LE - le - rentrée - capuchons - e-commerce

Emoji use in subject lines

55.26
% of subject lines have emojis

Most popular emojis

🙋 - ♀️ - ♂️ - 🌎 - ✨ - 🎅

🙋 - ♀️ - ♂️ - 🌎 - ✨ - 🎅

Fun emoji take, right? What does that mean for their digital marketing strategy? They're using the most common kind of emojis used in email marketing for ecommerce : "Preferred choice". Basically, any emoji that would highlight a choice/preference for the customer. These emojis include ⭐, ✨, ❤️, 💖, 😍 or 😻.Looking at their emoji usage, they're also using emojis for their environnemental pledge, showing their value right from the subject line, so the audience doesn't even have to open the email to actually understand what value they're pledging.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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900.care

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Featured Email Marketing Assets from

900.care

La 6ème limite planétaire ?!?! 🧐

La 6ème limite planétaire ?!?! 🧐

Email from

900.care

quel est le point commun entre votre môman et la planète ?

quel est le point commun entre votre môman et la planète ?

Email from

900.care

Oubliez Roland Garros l'évènement sportif du moment c'est Ma Petite Planète

Oubliez Roland Garros l'évènement sportif du moment c'est Ma Petite Planète

Email from

900.care

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Featured Ads and Paid Media Examples from

900.care

900.care
900.care

L'adoption d'une bonne routine beauté est essentielle pour conserver une peau saine et un teint lumineux🥰. Oui mais voilà, même pour les plus beauty addict d'entre nous, tous les moyens ne sont pas bons pour parvenir à nos fins : le grand challenge est de parvenir à une routine skincare qui soit à la fois respectueuse de notre peau et de l'environnement🌍, et ce n'est pas si simple 😅 ! Suivez le guide pour une routine beauté plus écolo ! 👇

Une routine skincare respectueuse de votre peau et de l'environnement

Une routine skincare respectueuse de votre peau et de l'environnement

Feed Ad from

900.care

900.care
900.care

Le plastique à usage unique sous la douche ? Très peu pour nous ! Les bouteilles de gel douche et autres shampoings envahissent nos (petites) poubelles qui voient s'entasser toujours plus de déchets (quasiment 3kg par famille et par an) ! ?? Mais quelles sont les solutions pour remplacer nos soins chouchous, qui sont si doux et sentent si bon ? ?

Le gel douche rechargeable : l'alternative surprenante au savon solide

Le gel douche rechargeable : l'alternative surprenante au savon solide

Feed Ad from

900.care

900.care
900.care

Feed Ad from

900.care

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://900.care/

Domain Rating

41
This is the overall metric that matters most, as it sets
900.care
domain SEO authority.

It shows the power of
900.care
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://900.care/
, as their domain authority is
41
, their score can be considered under average.

Here, for
https://900.care/
, as their domain authority is
41
, their score can be considered average.

Here, for
https://900.care/
, as their domain authority is
41
, their score can be considered pretty good! 🙌

Here, for
https://900.care/
, as their domain authority is
41
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

11305
One of the most important metrics for
900.care
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
750
) and their Domain Rating.

Total Keywords

750
Why does this matter for
900.care
SEO strategy? 

This is the total number of keywords where 
900.care
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

394
The total number of domain who have a link to  
900.care
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
900.care
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

31

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

5

Backlinks Frame

0

Backlinks Form

0

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Email & SMS marketing monitoring

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Industry-specific Benchmarks

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Softwares and Marketing eCommerce Stack

Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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Conjured Referrals

Conjured Referrals

Service enables "Refer-A-Friend" style referral programs for eCommerce sites.

widgets

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Elevar

Elevar

Data collection and marketing monitoring tool.

analytics

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

More details →
Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

More details →
Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

More details →
Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Lucky Orange

Lucky Orange

Lucky Orange lets you see what people are doing on your website, in real time, and interact with them.

analytics

More details →
Nice

Nice

Show recent orders system.

shop

More details →
Omnisend

Omnisend

Top Level eCommerce Marketing Automation platform

Email Marketing

More details →
Outbrain

Outbrain

Outbrain provides content engagement by linking to other articles.

ads

More details →
Pixel Union

Pixel Union

Premium themes, apps, and custom eCommerce solutions for Shopify.

shop

More details →
POWr for Shopify

POWr for Shopify

POWr plugins for Shopify.

shop

More details →

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