Able
Marketing Strategy Breakdown

Logo of
Able
An overview of
Able
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Klaviyo
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Fashion
ecommerce industry.

Able
Ecommerce Marketing Strategy

On Panoramata, we gather marketing data on DTC Ecommerce brands. On this page, we freely make some of this data available for Able.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,1 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 24 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Able team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 4.64% of their emails - the main ones they use are 🏝️ 👢 👻 ☀️ 🎁 💎.

We display here a overview of Able email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'The finishing touch' and 'Buckle up'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 66 on https://www.livefashionable.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

Recent marketing updates

Email Marketing

Social Advertising

Able
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
24.0
characters

What about

Able

then?

With their average of

24

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1347.10
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.1
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Able

 gets a score of

-2.1

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

is - almost - here - Coming - Fall - been

Emoji use in subject lines

4.64
% of subject lines have emojis

Most popular emojis

🏝️ - 👢 - 👻 - ☀️ - 🎁 - 💎

🏝️ - 👢 - 👻 - ☀️ - 🎁 - 💎

Emojis could be a key part of your email strategy - to drive open rate, but they can also be part of your branding. Here, what can we say? The first thing here is that we can see they're using what we're calling "Preferred choice" emoji - emojis that are expressing a best choice, a best seller, a well reviewed item ie. the brand is showing that it made the choice for you. These emojis could be, for example, ⭐, ✨, ❤️, 💖, 😍 or 😻. This is a manifestation of love.They're using the kind of emojis that I prefer - the "Interest" kind. This kind of emojis includes emojis such as 👀, 🌟, 🤩, 💫 or 💎. It's made to trigger interest and show that what you're about to see in this email is kinda unique. The gem especially tells that.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Able

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Featured Email Marketing Assets from

Able

The finishing touch

The finishing touch

Email from

Able

Buckle up

Buckle up

Email from

Able

The set you've been waiting for is HERE

The set you've been waiting for is HERE

Email from

Able

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Featured Ads and Paid Media Examples from

Able

Able
Able

Feed Ad from

Able

Able
Able

Feed Ad from

Able

Able
Able

Feed Ad from

Able

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.livefashionable.com/

Domain Rating

66
This is the overall metric that matters most, as it sets
Able
domain SEO authority.

It shows the power of
Able
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.livefashionable.com/
, as their domain authority is
66
, their score can be considered under average.

Here, for
https://www.livefashionable.com/
, as their domain authority is
66
, their score can be considered average.

Here, for
https://www.livefashionable.com/
, as their domain authority is
66
, their score can be considered pretty good! 🙌

Here, for
https://www.livefashionable.com/
, as their domain authority is
66
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

152
One of the most important metrics for
Able
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
153
) and their Domain Rating.

Total Keywords

153
Why does this matter for
Able
SEO strategy? 

This is the total number of keywords where 
Able
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1116
The total number of domain who have a link to  
Able
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

40995
What's a backlink? A link from another domain that redirect to  
Able
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

40658

Backlinks NoFollow

7370

Backlinks Redirect

148

Backlinks Images

5395

Backlinks Frame

0

Backlinks Form

128

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Softwares and Marketing eCommerce Stack

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Attract new audiences and convert your site abandoners.

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Affiliate tracking application.

ads

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Bing Shopping

Bing Shopping

Sell products on Bing Ads network via Shopify.

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Back in Stock

Makes it possible for customers to sign up for back in stock email alerts.

widgets

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Bing Universal Event Tracking

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Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

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Carro

Carro

All in one marketing platform for eCommerce.

analytics

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CrazyEgg

CrazyEgg

Crazy Egg provides visualization of visits to your website.

analytics

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Covet Pics

Covet Pics

Makes an Instagram feed into an eCommerce store.

widgets

More details →
Digital Window

Digital Window

Digital Window provides performance marketing solutions. Providing customers with the tools and account management to get the most from their affiliate programmes

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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HiConversion

HiConversion

Testing that attempts to provide incremental revenue generation associated with testing, targeting, and personalization.

analytics

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GRIN

GRIN

All-in-one influencer marketing software suite.

analytics

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Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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Infinite Options by ShopPad

Infinite Options by ShopPad

Create unlimited product options for any product configurations.

shop

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"I'm saving a day a week"
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Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
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awesome ideas
in 5'"
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what my competitors are doing
in 30s"
"We offer much more value to our clients"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
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find the perfect example
"
"I feel so much better"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
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find the perfect example
"
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Related Industries

Fashion

brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

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brands →

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