amika
Marketing Strategy Breakdown

Logo of
amika
An overview of
amika
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Klaviyo
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Personal Care
ecommerce industry.

amika
Ecommerce Marketing Strategy

Interested to gather some elements regarding amika ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,4 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 35 characters, they're doing just ok! amika could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 92.68% of their emails - the main ones they use are ✨ 💭 🙌 🎁 ⭐ 🏃.

On Panoramata, we gather and analyze the entire amika email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'what makes dream routine so dreamy? 💭💙' and 'up to 30% off SITEWIDE + FREE perk up gift*🤑'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 71 on https://loveamika.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Recent marketing updates

Email Marketing

Social Advertising

amika
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
35.0
characters

What about

amika

then?

With their average of

35

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

3807.94
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.4
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

amika

 gets a score of

-2.4

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

all - giftsets - flat - or - we - 30%

Emoji use in subject lines

92.68
% of subject lines have emojis

Most popular emojis

✨ - 💭 - 🙌 - 🎁 - ⭐ - 🏃

✨ - 💭 - 🙌 - 🎁 - ⭐ - 🏃

Yes, these emojis are pretty. But what are their usage telling us? First, love. They're using emojis that shows a clear preference or choice - could on a product, a usage, etc. These are emojis that are expressing what we're calling "Preferred choice". For example, these emojis could be ⭐, ✨, ❤️, 💖, 😍 or 😻.Our favourite kind of emojis to use in a subject line, for sure. The "Happiness" kind. Even if they're not the most performant, these emojis are clearly showing the brand spirit and try to connect with the audience, on a emotionnal level. These emojis could be, for example, 🤗, 👍, 🥳 or 🎉.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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amika

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Featured Email Marketing Assets from

amika

what makes dream routine so dreamy?  💭💙

what makes dream routine so dreamy? 💭💙

Email from

amika

up to 30% off SITEWIDE + FREE perk up gift*🤑

up to 30% off SITEWIDE + FREE perk up gift*🤑

Email from

amika

get summer-ready with this clean beauty sweepstakes😎✨

get summer-ready with this clean beauty sweepstakes😎✨

Email from

amika

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Featured Ads and Paid Media Examples from

amika

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Feed Ad from

amika

amika
amika

Feed Ad from

amika

amika
amika

Feed Ad from

amika

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://loveamika.com/

Domain Rating

71
This is the overall metric that matters most, as it sets
amika
domain SEO authority.

It shows the power of
amika
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://loveamika.com/
, as their domain authority is
71
, their score can be considered under average.

Here, for
https://loveamika.com/
, as their domain authority is
71
, their score can be considered average.

Here, for
https://loveamika.com/
, as their domain authority is
71
, their score can be considered pretty good! 🙌

Here, for
https://loveamika.com/
, as their domain authority is
71
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

110838
One of the most important metrics for
amika
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
14544
) and their Domain Rating.

Total Keywords

14544
Why does this matter for
amika
SEO strategy? 

This is the total number of keywords where 
amika
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

2589
The total number of domain who have a link to  
amika
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

27502
What's a backlink? A link from another domain that redirect to  
amika
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

27298

Backlinks NoFollow

4883

Backlinks Redirect

197

Backlinks Images

3480

Backlinks Frame

1

Backlinks Form

6

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Softwares and Marketing eCommerce Stack

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Buy now pay later system from Australia. Owned by Square.

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Attentive

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CrazyEgg

Crazy Egg provides visualization of visits to your website.

analytics

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Convert

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analytics

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Behavioural targeting for e-commerce customers.

ads

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ads

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analytics

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Facebook Pixel specifically for Shopify.

analytics

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Google Analytics Classic

Google Analytics Classic

Classic Google Analytics - sites that are using non-universal analytics code.

analytics

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analytics

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This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Related Industries

Haircare

brands overview

Hair care products are a big business for men and women. Products include coloring, shampoos, conditioners, oils, sheens, gels, relaxant products, and curling products. Women are the primary consumers of hair care products. Retailers include beauty supply shops and hair salons. The Haircare industry's growth is attributed to the demand for more naturally derived ingredients coupled with technologically advanced hair care products. 

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